Browsing Tag
hootsuite
19 posts
How Freelancers Can Stay Afloat During Times of Crisis
Freelancers may have mastered working at home, but that doesn’t mean they have it easy right now. In a crisis like COVID-19, independent contractors are often the first to be cut. Although most freelancers are eligible for loans under the Paycheck Protection Program, the PPP can’t make up for lost work. And those who do...
8 Essential Tech Tools and Software for Managing Your Home Business
At approximately 15 million strong and making up a full half of all small enterprises in the U.S., home-based businesses are a major force driving both the local and national economy. If you’re like me, then starting your own business is a daunting task. There’s simply no way around it, you will need to invest...
3 Ways to Elevate Your Brand in a Specialized Marketplace
Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It is a bit of a Catch-22 in a sense, since you chose a specialized marketplace because you have a very...
6 Ways to Master Your Startup’s Social Media Marketing
Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...
10 Best Free Digital Marketing Tools for Entrepreneurs
The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free tools only a click away, what have you got to lose? Your personal information, that’s what. Most free tools, while...
20 Free Tools to Jumpstart Your New Business in 2019
It's difficult to get your business off the ground when startup costs appear to be at an all time high. While this is true to a certain degree, there are ways entrepreneurs can work around some of these costs. One such way is by taking advantage of free business software whenever possible. Here, we’re going...
7 Signs You’re Ready to Expand Your E-Commerce Business
An e-commerce business can be a passive form of income, a full-fledged business or a barebones offshoot of your brick-and-mortar business that you built because you were told you had to start selling online. It can be unclear what the tipping point is for an e-commerce business. When do you start investing even more of...
3 Ways to Stand Out and Create Your Niche with Conversation Marketing
As a young company, trying to get your brand noticed via social media can seem intimidating. Even if you know where your audience hangs out online, you may feel unsure quite when to jump in. And once you take the leap, how do you get people to care? Enter conversation marketing. This tactic cuts through...
6 Essential Social Media Marketing Hacks to Grow Your Business
When it comes to running your startup, you need more than just the skill to sell your product or service. You need a strategy. While many resources will offer guidance, there is no “one-size-fits-all” guide. Running your business is often a process of trial and error, and the same goes for social media marketing. Social...
When and Where Should You Automate Your Business?
As of 2018, the business automation market has reached a colossal $8.2 billion, with numbers expected to rise to $12.7 billion by 2021. Increased workforce agility, data accuracy and improved operational scale are all cited as major motivators for automation investment. For entrepreneurs finding ways to automate certain time-consuming processes, this may sound like a godsend....
How to Develop a Content Strategy and Grow Your Blog to 2 Million Readers (on the Side)
A couple of weeks ago, we covered the mechanics of building a blog (the right way), how to pick a winning niche for your content topics, which CMS you should choose for long-term growth of your blog, and finding a winning domain name. I’m a firm believer that it’s important to not only explain how...
Social Media Strategy: More Than Just Likes and Follows
Do you ever feel like your business is struggling to collect more follows, shares and likes? Does it seem like much of this social interaction is surface-level and ultimately meaningless? If your business is failing to land actual sales from social media, it may feel like you are wasting your time. In truth, it is...
9 Ways You Can Automate Social Media Marketing
Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
5 Tips for Getting Your Startup’s New Website Noticed
For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
7 Secret Weapons to Help You Bounce Back from Business Failure
When you’ve put all your time and energy into a business idea, seeing it fail can be a soul-crushing experience. It’s certainly not uncommon, though, and the rate of business failure gets higher with every year. You have only a 50/50 chance of hitting the five-year mark, and less than one-third of businesses make it...
Top 5 Things to Invest Your Money in for Your Startup
Business is going well for you, and you’re pocketing more profit that ever; you deserve a pat on the back. But before you book a vacation on an exotic island somewhere with that extra money, consider putting some of your profits back into your business. When you invest in your own business, you can help grow...
7 Unique Public Relations Concepts for Your Business
You’ve spent months working on your new product and are counting down the days to launch. Your final to-do on launch day is send a news release to your top-tier reporters, and pitch them on covering your story. But should it be? Despite how excited your internal team is about whatever it is you’re announcing, it’s...
Year in Review: The Top Digital Marketing Tools of 2016
In today’s digital landscape, the term “digital marketing” covers such a wide variety of skills and information that it may seem impossible for a marketing manager in a startup or small business to succeed in this field. There are fantastic resources for marketing professionals to help grow a business and it is always important to...
7 Amazing Online Tools Every Startup Should Know About
Getting your business off the ground and growing it can seem daunting, so below are seven online tools that are sure to make it easier: Content Idea Generator Having a blog on your website is a great way of getting your name out there, showing off your industry-specific knowledge and building relationships with clients. This...