Email’s Not Dead
Your email messages need to show your readers that you know who they are and that you understand their pain points. Do they?
Browsing Tag
mass email marketing
12 posts
Guidelines for Reducing Bounces
Last time I talked about how important it is to remove bounced addresses from your contact lists. This…
June 19, 2007
It’s Not Easy Letting the Big Fish Go.
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated…
June 15, 2007
Managing Email Bounces
Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher…
June 14, 2007
The Deliverability Challenge
Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge…
May 31, 2007
Personalizing your messages
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can…
May 3, 2007
HTML, plain-text or both? How to Improve Your Emails
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was…
April 24, 2007
Maximizing the power of your subject lines
Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the…
April 19, 2007
Five steps to a successful permission-based email campaign
Last time, I talked about spam and how to avoid falling into the bulk folder. The trick is…
April 12, 2007
Email marketing tips 1-5
Here are email marketing tips 1-5 for this week: #5 Be consistent with your sending frequency. Pick a…
March 4, 2007
The Top Ten Email Marketing Tips
Let’s begin with the most important information first. Here is a Top 10 Countdown on the important tips…
February 22, 2007
Email marketing #1 choice for pre-Holiday eCommerce rush
eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their…
August 22, 2006