Browsing Tag


7 posts
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5 Ways to Grow Your Startup Using the Power of Negotiation

Negotiation is one of the fundamental parts of staring your own business. Everything from acquiring a business loan to clinching deals with new clients and settling prices with suppliers will take an element of bargaining and compromise. For some, this type of haggling comes as second nature; but for others, the mere thought of business...
communication skills
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Master These 5 Communication Skills to Help Scale Your Business

Communication is frequently cited as one of the most important soft skills that business professionals need. It ranked fifth on the list of Udemy’s fastest-growing soft skills for 2020, with 40% of companies planning to invest in training employees on better communication and storytelling. As an entrepreneur, this skill is critical. It’s up to you to...
side hustle
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How to Turn Your Side Hustle Into a Six-Figure Business

After the Great Recession, many individuals (including myself), started doing anything they could to make extra money. I went six months without a job in 2010, and in those six months, I Googled "how to write for money" and secured my first freelance client. Even after I secured regular employment, I kept freelance writing on...
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The Clause Your Company Contracts Need to Protect You During COVID-19

COVID-19 has had a major impact on businesses worldwide, and aspect in particular that it has affected is pre-existing contracts. What happens if you have entered into a contract with someone and you can no longer perform under that contract due to the restrictions of COVID-19 or vice versa? Sometimes, we don’t pay enough attention...
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Top 5 Survival Tips for Acquiring a Business Successfully

After 13 years of owning a more traditional, boutique PR and marketing agency, I looked into buying a digital agency to round out what we can offer our clients. We wanted to be more in control of our future from a digital front and certainly be more marketable in the years to come. I was...
Gender gap
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3 Ways Your Startup Can Successfully Bridge the Gender Gap

During International Women’s Day this year, we discovered that our workforce is almost an exact 50/50 split between women and men. In digital marketing, this is, apparently, uncommon. In many countries across the world, men make up over 60 percent of the workforce in this industry. Another anomaly we’re shattering in gender roles is that we...
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6 Soft Skills for Entrepreneurs: A Guide to Success

Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical knowledge), you also need soft skills. If you don't have these skills, you cannot successfully develop a business, work with...