Browsing Tag
personal brand
21 posts
3 Mistakes Entrepreneurs Make When Launching an Online Course (and How to Fix Them)
The creator economy is made up of 50 million creators, who are all living out their dream jobs thanks to platforms like YouTube, TikTok and Instagram. This new economy is all about aligning your business with your creative calling, and for many, that means creating an online course or program to monetize their zone of...
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you're searching for a product or service online, do you often make a purchase from a company you’re unfamiliar with? Like most shoppers, you probably don’t do so very often. Trust is a crucial element of every successful business, as a reported 81% of consumers buy based on trust. However, it can be challenging...
5 Pro LinkedIn Tips for Entrepreneurs
If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential resource. According to Hootsuite, in 2019, 30 million companies were on LinkedIn (and that number is constantly growing) – so why not yours? For a technology software company like mine, LinkedIn has been a powerful tool for...
How to Boost Your Exposure Online and Start Building a Web Presence Fast
Every entrepreneur knows that business lives and breathes on exposure. You can have the best product in the world, but if no one knows it exists, you’re going to have a heck of a time selling it successfully. While this is true for brick-and-mortar businesses, it’s especially true for online businesses. It’s crucial that online...
10 Life-Changing Books Every Side Hustler Needs to Read
As an entrepreneur, I’m a big advocate of using books to level up my game for one simple reason: a $20 business book is one of the least expensive crash-course educations you can get today. For the cost of a decent dinner, you can get a book that may change your life. The following books...
Meet Melody Godfred: The Entrepreneur and Philosopher Behind the Self Love Pinky Ring
Creating a company with purpose and passion that clearly speaks to its customers is many founders' goal. The ability to carry that message and entrench it into every element of your brand and business decision-making is not easy; we should applaud the founders who do it successfully. Meet Melody Godfred, the founder of Fred and...
Why Founders Need to Understand Branding vs. Brand Positioning
It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that focus just on “brand” are missing half of the picture. There’s another, related concept called “positioning” that’s arguably even more...
How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?
The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake I made was not being strategic. I didn’t go immediately to experts and I tried to do it myself using...
Why You Need a Personal Brand and How to Build a Powerful One
The following is excerpted from "Let Them See You" Copyright © 2019 by Porter Braswell. Published by Lorena Jones Books, an imprint of Penguin Random House LLC. Hard as it may be to believe, one of the world’s biggest and most ubiquitous personal brands actively resisted the notion that she was, in fact, a brand—for...
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...
7 Expert Ways to Build an Unstoppable Personal Brand
The most unstoppable personal brands are immediately associated with success in their industry. These members of The Oracles have built powerful personal brands and share how to stand out in your sphere of influence to grow your business or enhance your career and reputation. 1. Put in the hard work, create lots of content and be yourself...
Leverage LinkedIn for Marketing Your Startup in 5 Steps
If you’re an entrepreneur and have been ignoring your company’s LinkedIn profile, or worse, don’t have a LinkedIn presence, you’re missing out on a goldmine of opportunity. One of the deadly startup sins is ignoring free marketing tools, especially when those tools have the power to deliver genuine leads and sales. Every social media channel...
How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand
When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different tools, objectives and advertising placements, but also because of its targeting capabilities. In this article, I’m going to share with...
6 Things to Remember When Branding or Rebranding
Branding, or rebranding, is an exciting endeavor. It means that you get to revamp the look and feel of your entire company – which is a big job and one that can be quite frustrating if you aren’t working in the right direction or using the right person for the job. A graphic designer that...
This Serial Entrepreneur Says VoiceFirst Technology is the Future of Business
The following is excerpted from CRUSHING IT! Copyright © 2018 by Gary Vaynerchuk. Reprinted with permission from Harper Business, an imprint of HarperCollins Publishers. VoiceFirst Chances are good that most people reading have at least heard of, if not experimented with, all the platforms we have discussed so far in this book. But few of you...
7 Ways to Gain Credibility as a Thought Leader in Entrepreneurship
Standing out as the go-to expert in your field can be tough in today’s noisy world. However, there are some specific steps you can take to become known as a trusted thought leader in the world of entrepreneurship. Seven ways to gain credibility as a thought leader: Pick a niche Don’t try to be an...
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
4 Personal Branding Strategies for Startup Founders
Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...
4 Ways Millennials Can Build Personal Brands For Themselves
Personal brands are all the rage these days. Kim Kardashian makes millions of dollars off her name, YouTubers like Jaclyn Hill have built small empires and bloggers like myself are getting paid to write, speak and teach. In fact, personal brands are so hot right now that “60 Minutes” recently had an episode about social...
Twaikus can hurt your personal brand.
You heard it here: Twitter is the best example of white noise out there. It is, in essence speaking in haiku--and how much information does one get in a haiku? Not much. Twitter was one of many social apps out there until it hit politics. Careful now, and understand the impact of that statement. Politics...