personal brand Archives

4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures...

byKevin Payne

April 4, 2022

3 Mistakes Entrepreneurs Make When Launching an Online Course (and How to Fix Them)

The creator economy is made up of 50 million creators, who are all living out their dream jobs thanks to platforms like YouTube, TikTok and Instagram. This new economy is all about aligning your business...

byDestinee Berman

May 19, 2021

How to Effectively Develop a Personal Brand to Build Credibility and Trust

When you're searching for a product or service online, do you often make a purchase from a company you’re unfamiliar with? Like most shoppers, you probably don’t do so very often. Trust is a crucial...

bySteven J Wilson

March 21, 2021

5 Pro LinkedIn Tips for Entrepreneurs

If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential resource. According to Hootsuite, in 2019, 30 million companies were on LinkedIn (and that number is constantly...

byClaude Turcotte

November 3, 2020

How to Boost Your Exposure Online and Start Building a Web Presence Fast

Every entrepreneur knows that business lives and breathes on exposure. You can have the best product in the world, but if no one knows it exists, you’re going to have a heck of a time...

byRachel Gogos

September 22, 2020

10 Life-Changing Books Every Side Hustler Needs to Read

As an entrepreneur, I’m a big advocate of using books to level up my game for one simple reason: a $20 business book is one of the least expensive crash-course educations you can get today....

byRyan Robinson

April 14, 2020

Meet Melody Godfred: The Entrepreneur and Philosopher Behind the Self Love Pinky Ring

Creating a company with purpose and passion that clearly speaks to its customers is many founders' goal. The ability to carry that message and entrench it into every element of your brand and business decision-making...

byCynthia Johnson

February 14, 2020

Why Founders Need to Understand Branding vs. Brand Positioning

It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that...

byJohn Rougeux

July 8, 2019

How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?

The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake...

byMaggie Eyre

June 4, 2019

Why You Need a Personal Brand and How to Build a Powerful One

byPorter Braswell

January 22, 2019

The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the...

byGregg Witt

December 4, 2018

7 Expert Ways to Build an Unstoppable Personal Brand

The most unstoppable personal brands are immediately associated with success in their industry. These members of The Oracles have built powerful personal brands and share how to stand out in your sphere of influence to grow your...

byThe Oracles

August 23, 2018

Leverage LinkedIn for Marketing Your Startup in 5 Steps

If you’re an entrepreneur and have been ignoring your company’s LinkedIn profile, or worse, don’t have a LinkedIn presence, you’re missing out on a goldmine of opportunity. One of the deadly startup sins is ignoring...

byBrett Farmiloe

August 2, 2018

How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand

When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different...

byHernan Vazquez

February 7, 2018

6 Things to Remember When Branding or Rebranding

Branding, or rebranding, is an exciting endeavor. It means that you get to revamp the look and feel of your entire company – which is a big job and one that can be quite frustrating...

byRyan Meghdies

February 2, 2018

This Serial Entrepreneur Says VoiceFirst Technology is the Future of Business

The following is excerpted from CRUSHING IT! Copyright © 2018 by Gary Vaynerchuk. Reprinted with permission from Harper Business, an imprint of HarperCollins Publishers. VoiceFirst Chances are good that most people reading have at least heard...

byGary Vaynerchuk

January 30, 2018

7 Ways to Gain Credibility as a Thought Leader in Entrepreneurship

Standing out as the go-to expert in your field can be tough in today’s noisy world. However, there are some specific steps you can take to become known as a trusted thought leader in the...

byAmy Morin

May 30, 2017

4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...

byAmanda Abella

April 28, 2017

4 Ways Millennials Can Build Personal Brands For Themselves

Personal brands are all the rage these days. Kim Kardashian makes millions of dollars off her name, YouTubers like Jaclyn Hill have built small empires and bloggers like myself are getting paid to write, speak...

byAmanda Abella

November 30, 2016

Twaikus can hurt your personal brand.

You heard it here: Twitter is the best example of white noise out there. It is, in essence speaking in haiku--and how much information does one get in a haiku? Not much. Twitter was one...

byChristine Haskell

April 10, 2009