Browsing Tag
product launch
19 posts
3 Excellent Ways to Bootstrap Your Startup’s Product Launch
You’ve finally decided to embark on the entrepreneurial journey of your dreams and be your own boss. Congratulations! Now that you're in the planning stages, you've likely started thinking about how you’ll fund your dream company. While bootstrapping isn’t for everyone, starting a business with your own funds keeps you from relying on investors for...
7 Common Mistakes to Avoid When Launching a Software Program
In the business arena, software remains one of the fastest-growing categories of startups today — and for good reason! The scalability of software, and it’s unique ability to serve one or one million users, makes it the ideal weapon of choice for entrepreneurs looking to make a big impact. In my 10+ years as a...
8 Steps for the Perfect Product Launch
You’ve created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their tried-and-tested ways to build buzz so people buy from you and passionately spread the word for mega profits. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here...
How Barcodes Show Your Product is Retail Ready
In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods purveyors, niche clothing boutiques and other startup brands with specific shoppers around the world. While retailers can carry a wide...
Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles
With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
Where Are They Now? StartupNation Radio Catches up with Goldfish Swim School, Daily Crunch Snacks
On today's episode of StartupNation Radio, Jeff catches up with former StartupNation Radio guests to see where they are now! Tune in to the full episode of StartupNation Radio here: First up, Jeff welcomes back Chris McCuiston, co-founder of Goldfish Swim School, who was featured on StartupNation Radio in December of 2019. McCuiston co-owns the...
How to Bring a Product to Retail: StartupNation Radio Featuring Andrew Blake
On this episode of StartupNation Radio, Jeff is joined by guest co-host, Andrew Blake. Blake is President of Blake’s Family of Companies and the founder of Blake’s Hard Cider, an independent, family-owned Michigan craft cidery located in Armada, Michigan. When Blake returned to the family business after college, he knew he wanted to create a...
7 Steps to Successfully Launch a Product
There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business School research, 95 percent of new products fail in their first year. You may have a great, ground-breaking product idea,...
5 Common Obstacles to Overcome When Launching a New Product
Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you overcome them? In this article, I’ll share with you various ways to surpass the biggest obstacles in your path to...
How to Have a Standout Product Launch
Launching a new product is an exciting, adrenaline-filled time for entrepreneurs. Though a product launch varies in size and scope depending on the business, each one strives to create a splash, generate buzz and get people talking about the product at hand. But getting to this level isn’t easy — it takes strategy and a few...
Developing a New Product? Get an Outsider’s Opinion First
Startups and entrepreneurs creating innovative technologies are understandably protective of their processes and soon-to-be-released products. Giving away their competitive advantage would have devastating effects on their business. This secretive nature can result in a very guarded culture in which insiders are the only ones trusted to discuss the details of their company. These beliefs, although...
Shark Tank: A Case Study in Patent Protection for Startups
Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here, we’ll examine the show, “Shark Tank,” to demonstrate that it is important to first determine the marketability of a product and sustainability of the corresponding business before applying for patent protection. “Shark Tank” features a panel of...
4 Ways to Win E-Commerce Sales With UPC Codes
Could the three letters “U," "P" and "C” be your passport to new sales opportunities and future growth? If your startup has a great product, it’s time to think like the big brands and set your product up to work within the requirements of any retailer: and that means UPC codes. Even if you are...
Why Business Design Matters for Startups
Articulating what a business stands for, and why it is unique, is the first step in the journey, though it’s also one of the biggest challenges facing entrepreneurs. Additionally, having no entrenched values or established practices means startups are well-placed to design a business model that is future-focused and more flexible – which helps them adapt...
5 User Testing Mistakes That Even Experienced Startups Make
"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's a story that no startup wants to hear. After appearing last November on ABC's "Shark Tank," Besomebody briefly gained fame...
Launching a Product: How Promising Hardware Startups Can Beat the Odds
Once labeled the ugly stepchild of venture capital, hardware startups have historically experienced difficulties securing funding. In 2015, hardware companies received less than a quarter of the $4.5 billion VCs invested in software. The game is quite complex and there are multiple cards at play between designing, engineering, manufacturing and leading a product to market....
5 Ways to Successfully Use Facebook Live For Your Startup
Video content is slowly but surely taking over as the content of choice for entrepreneur, creators and marketers. With apps such as Periscope and Snapchat gaining traction over the last few years, it was only a matter of time before social media giants like Google and Facebook adopted the live video feature. Now, Facebook Live...
Nail Your Startup’s Product Launch with These Steps
Deadlines are good to have, but it's equally important how we communicate those deadlines to our teams and project stakeholders, especially during a product launch. There are a few key things to consider around the launch of a new product, such as: Do you need a deadline for a product launch? Is there a market life...
3 Phase Gates to Move Your Product or Service to Market
At some point along the journey, most entrepreneurs are faced with what may seem like the final impossibility – the one roadblock that has the potential to prevent them from bringing their idea, product or service to market. It doesn’t have to: entrepreneurs can use the following three “phase gate” process to conquer the impossibilities...