product launch Archives

How to Run an Effective Soft Launch (Even if Your Budget Is Tight)

When you’re preparing to sell a new product, you should definitely consider running a soft launch. That means delivering your latest product in stages rather than releasing a product that is fully ready. With a...

byJessica Perkins

September 30, 2022

3 Excellent Ways to Bootstrap Your Startup’s Product Launch

You’ve finally decided to embark on the entrepreneurial journey of your dreams and be your own boss. Congratulations! Now that you're in the planning stages, you've likely started thinking about how you’ll fund your dream...

byRay Blakney

March 16, 2022

7 Common Mistakes to Avoid When Launching a Software Program

In the business arena, software remains one of the fastest-growing categories of startups today — and for good reason! The scalability of software, and it’s unique ability to serve one or one million users, makes...

byEthan Drower

February 22, 2022

8 Steps for the Perfect Product Launch

You’ve created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their tried-and-tested ways to build buzz so people buy from you and...

byThe Oracles

February 18, 2022

How Barcodes Show Your Product is Retail Ready

In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods...

byMichelle Covey

January 23, 2022

Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles

With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report...

byMichelle Covey

December 29, 2021

Where Are They Now? StartupNation Radio Catches up with Goldfish Swim School, Daily Crunch Snacks

On today's episode of StartupNation Radio, Jeff catches up with former StartupNation Radio guests to see where they are now! Tune in to the full episode of StartupNation Radio here: First up, Jeff welcomes back...

byStartupNation

April 17, 2021

How to Bring a Product to Retail: StartupNation Radio Featuring Andrew Blake

On this episode of StartupNation Radio, Jeff is joined by guest co-host, Andrew Blake. Blake is President of Blake’s Family of Companies and the founder of Blake’s Hard Cider, an independent, family-owned Michigan craft cidery...

byStartupNation

January 16, 2021

7 Steps to Successfully Launch a Product

There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business...

byEric Goldschein

October 23, 2020

5 Common Obstacles to Overcome When Launching a New Product

Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you...

byJohn Teel

July 17, 2019

How to Have a Standout Product Launch

Launching a new product is an exciting, adrenaline-filled time for entrepreneurs. Though a product launch varies in size and scope depending on the business, each one strives to create a splash, generate buzz and get...

byAnnabel Maw

December 27, 2018

Developing a New Product? Get an Outsider’s Opinion First

Startups and entrepreneurs creating innovative technologies are understandably protective of their processes and soon-to-be-released products. Giving away their competitive advantage would have devastating effects on their business. This secretive nature can result in a very...

byAmy Shim

October 5, 2018

Shark Tank: A Case Study in Patent Protection for Startups

Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here, we’ll examine the show, “Shark Tank,” to demonstrate that it is important to first determine the marketability...

byEddie Obissi

August 28, 2018

4 Ways to Win E-Commerce Sales With UPC Codes

Could the three letters “U," "P" and "C” be your passport to new sales opportunities and future growth? If your startup has a great product, it’s time to think like the big brands and set...

byMelanie Nuce

June 10, 2018

Why Business Design Matters for Startups

Articulating what a business stands for, and why it is unique, is the first step in the journey, though it’s also one of the biggest challenges facing entrepreneurs. Additionally, having no entrenched values or established practices...

byHanna Laikko

February 5, 2018

5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's...

byDarshan Mehta

September 21, 2017

Launching a Product: How Promising Hardware Startups Can Beat the Odds

Once labeled the ugly stepchild of venture capital, hardware startups have historically experienced difficulties securing funding. In 2015, hardware companies received less than a quarter of the $4.5 billion VCs invested in software. The game...

byJonathan Chaupin

July 23, 2017

5 Ways to Successfully Use Facebook Live For Your Startup

Video content is slowly but surely taking over as the content of choice for entrepreneur, creators and marketers. With apps such as Periscope and Snapchat gaining traction over the last few years, it was only...

bySam Cyrus

July 7, 2017

Nail Your Startup’s Product Launch with These Steps

Deadlines are good to have, but it's equally important how we communicate those deadlines to our teams and project stakeholders, especially during a product launch. There are a few key things to consider around the launch...

bySaul Malpass

June 18, 2017

3 Phase Gates to Move Your Product or Service to Market

At some point along the journey, most entrepreneurs are faced with what may seem like the final impossibility – the one roadblock that has the potential to prevent them from bringing their idea, product or...

bySteve Hershberger

August 12, 2016