Browsing Tag

product launch

18 posts
e-commerce product launch
Read More

Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles

With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
bootstrap product launch
Read More

3 Excellent Ways to Bootstrap Your Startup’s Product Launch

You’ve finally decided to embark on the entrepreneurial journey of your dreams and be your own boss. Congratulations! Now that you're in the planning stages, you've likely started thinking about how you’ll fund your dream company. While bootstrapping isn’t for everyone, starting a business with your own funds keeps you from relying on investors for...
StartupNation Radio
Read More

How to Bring a Product to Retail: StartupNation Radio Featuring Andrew Blake

On this episode of StartupNation Radio, Jeff is joined by guest co-host, Andrew Blake. Blake is President of Blake’s Family of Companies and the founder of Blake’s Hard Cider, an independent, family-owned Michigan craft cidery located in Armada, Michigan. When Blake returned to the family business after college, he knew he wanted to create a...
product launch
Read More

7 Steps to Successfully Launch a Product

There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business School research, 95 percent of new products fail in their first year. You may have a great, ground-breaking product idea,...
barcodes
Read More

How Barcodes Show Your Product is Retail Ready

In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods purveyors, niche clothing boutiques and other startup brands with specific shoppers around the world. While retailers can carry a wide...
product launch
Read More

8 Steps for the Perfect Product Launch

You’ve created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their tried-and-tested ways to build buzz so people buy from you and passionately spread the word for mega profits. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here...
product launch obstacles
Read More

5 Common Obstacles to Overcome When Launching a New Product

Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you overcome them? In this article, I’ll share with you various ways to surpass the biggest obstacles in your path to...
product launch
Read More

How to Have a Standout Product Launch

Launching a new product is an exciting, adrenaline-filled time for entrepreneurs. Though a product launch varies in size and scope depending on the business, each one strives to create a splash, generate buzz and get people talking about the product at hand. But getting to this level isn’t easy — it takes strategy and a few...
product
Read More

Developing a New Product? Get an Outsider’s Opinion First

Startups and entrepreneurs creating innovative technologies are understandably protective of their processes and soon-to-be-released products. Giving away their competitive advantage would have devastating effects on their business. This secretive nature can result in a very guarded culture in which insiders are the only ones trusted to discuss the details of their company. These beliefs, although...
patent protection
Read More

Shark Tank: A Case Study in Patent Protection for Startups

Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here, we’ll examine the show, “Shark Tank,” to demonstrate that it is important to first determine the marketability of a product and sustainability of the corresponding business before applying for patent protection. “Shark Tank” features a panel of...
UPC
Read More

4 Ways to Win E-Commerce Sales With UPC Codes

Could the three letters “U," "P" and "C” be your passport to new sales opportunities and future growth? If your startup has a great product, it’s time to think like the big brands and set your product up to work within the requirements of any retailer: and that means UPC codes. Even if you are...
business design
Read More

Why Business Design Matters for Startups

Articulating what a business stands for, and why it is unique, is the first step in the journey, though it’s also one of the biggest challenges facing entrepreneurs. Additionally, having no entrenched values or established practices means startups are well-placed to design a business model that is future-focused and more flexible – which helps them adapt...
user testing
Read More

5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's a story that no startup wants to hear. After appearing last November on ABC's "Shark Tank," Besomebody briefly gained fame...
hardware startup
Read More

Launching a Product: How Promising Hardware Startups Can Beat the Odds

Once labeled the ugly stepchild of venture capital, hardware startups have historically experienced difficulties securing funding. In 2015, hardware companies received less than a quarter of the $4.5 billion VCs invested in software. The game is quite complex and there are multiple cards at play between designing, engineering, manufacturing and leading a product to market....
Facebook Live
Read More

5 Ways to Successfully Use Facebook Live For Your Startup

Video content is slowly but surely taking over as the content of choice for entrepreneur, creators and marketers. With apps such as Periscope and Snapchat gaining traction over the last few years, it was only a matter of time before social media giants like Google and Facebook adopted the live video feature. Now, Facebook Live...
Product launch
Read More

Nail Your Startup’s Product Launch with These Steps

Deadlines are good to have, but it's equally important how we communicate those deadlines to our teams and project stakeholders, especially during a product launch. There are a few key things to consider around the launch of a new product, such as: Do you need a deadline for a product launch? Is there a market life...
Market
Read More

3 Phase Gates to Move Your Product or Service to Market

At some point along the journey, most entrepreneurs are faced with what may seem like the final impossibility – the one roadblock that has the potential to prevent them from bringing their idea, product or service to market. It doesn’t have to: entrepreneurs can use the following three “phase gate” process to conquer the impossibilities...