Browsing Tag


16 posts
SaaS technology
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4 Expert Tips for Startups Looking to Maximize the Value of SaaS Technology

These days, software-as-a-service (SaaS) technology is improving the quality of business for nearly all startup businesses, across all industries. In fact, the IDC reports that “by 2020, 67 percent of enterprise infrastructure and software will be for cloud-based offerings.” There are numerous benefits to implementing SaaS products into your startup's preexisting routines, but how can you...
Business Continuity Plan
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Think Your Startup Doesn’t Need a Business Continuity Plan? Think Again

The full-scale transition to remote work has created countless challenges for businesses of all sizes across the globe, from managing disparate teams to ensuring employees have the tools needed to continue work from afar. No business has been immune. After weeks, and now months, of navigating what some have called the “new normal,” many key...
tech trends
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5 Startup Tech Trends to Watch During the Pandemic

Venture capital is a long game. Startups take many years to mature before venture capitalists can get a return on their investment. While you may think that VC investment is down during the economic downturn, this is only true in the short term, primarily because VCs are concerned with how their existing portfolio companies will...
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Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to deviate resources from what they know already works. Regardless of personal reaction to the issue of growth, it is nonetheless...
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Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...
artificial intelligence
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How to Optimize Your Email Campaigns with Artificial Intelligence

Say goodbye to mass, impersonal email campaigns - they no longer work. What does this mean for startups and entrepreneurs? The only way to achieve high conversion rates is by keeping up with artificial intelligence (AI) trends. Upgrade your email marketing campaigns, or you’ll find your messaging goes straight to spam. Imagine a snowy winter...
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How to Harness the Power of IoT Without a Technical Background

Just a few years ago, the Internet of Things (IoT) was a wave only big businesses like General Electrics were riding on. When Nest was bought by Google for a whopping $3.2 billion, though, regular, non-tech people started to take notice of what our future was shaping up to be. Once fun gadgets like smart lights,...
Growth hacking
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3 Growth Hacking Lessons From Some of the World’s Fastest Growing Companies

Today, tech giants rule a large portion of the web. Alphabet Inc. (Google’s parent company) and Facebook combined are worth more than 1 trillion dollars. In the face of such dominance, small businesses have been forced to find innovative ways to break into saturated markets and rapidly scale. These strategies, known as “growth hacks” have...
software as a service
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Software as a Service: Switching from a Service Oriented Business to SaaS

Today, more and more startups offer Software as a Service (SaaS) solutions. With more flexibility, less upfront cost and easy updates, SaaS offers an attractive advantage for small businesses. For example, consumers stream endless amounts of music on Spotify rather than buying a CD from a brick-and-mortar store. They order an Uber rather than waste...
SaaS businesses
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8 Creative Ways for SaaS Businesses to Generate Leads

Software as a Service businesses (SaaS) know that sometimes it can be very challenging to find new paying customers. There are many channels waiting to be exploited, but not all of them work for every small business. A SaaS is a different type of business that requires different marketing strategies for customer acquisition. There are many...
Startup Marketer
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8 Tools Every Startup Marketer Needs

One of the joys of a startup marketer working for a startup is being lean—you can evaluate what works for your team and what doesn’t based on data and make decisions quickly. But being lean also means maximizing the most out of limited resources. As your startup invests in tools to help it market and...
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Got Goals? Tips from Richard Lewine of GoalTrak

After working over 30 years in organization development consulting, Richard Lewine created a company called Quantum Voyage,, to help businesses and organizations reach their goals. Since many of you are in the process of setting your goals for 2010, I caught up with Rich to get his insights. Here’s what he had to say:...