Browsing Tag

sales funnel

13 posts
funnel drop-offs
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User Experience and Funnel Drop-Offs: What You Should Know

Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online.  Sales funnel drop-offs refer to the moment during the buying process where the user abandons the process on a website or app.  They signal problems with the user...
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The Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly.  Long gone are the days when blog posts were written purely because publishing them...
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5 Ways to Revitalize Your Sales Efforts During Tough Times

Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important. If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence and assume that now isn’t...
lead generation
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4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts

Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to generate leads for your new business, the unique, out-of-the-box concepts are the ones that stick. Partner up Find a business...
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How SEO Engages Your Customers Throughout the Conversion Funnel

Many of you are likely familiar with the basic benefit of SEO: Your website’s pages rank higher in search engine results for target keywords. The more people exposed to your site through search results, the more they engage with your brand (albeit earning significant traffic from search only occurs if you are among the top...
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How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
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How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait a day or two, and then give them a call. The end. In reality, following up with leads is a...
digital marketing
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Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018

As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
millennial business
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5 Books Every Millennial Business Owner Must Read for Success

Despite the hate they get in the media, millennials are actually extremely hard working and entrepreneurial. In fact, there's a good chance you either are a millennial business owner or know of one. A recent study from The Center for Generational Kinetics found some fascinating data about millennial business owners. They found that millennials don’t just...
Digital marketing
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Why Digital Marketing is Essential to Your Startup’s Growth Strategy

Digital marketing is essential for building brand awareness, generating traffic, converting sales and creating loyal customers—which explains why marketing budgets continue to increase. It’s the best way to achieve growth in a data-driven, digital business world. Since marketing’s influence over revenue is increasing, it only makes sense that everyone in an organization should have some...
Growth hacker
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Growth Hacker Raymond Fong on Taking Your Startup From Zero to 60

Raymond Fong is co-author of “Growth Hacking: Silicon Valley's Best Kept Secret” and co-founder of Deviate Labs, a marketing agency that has consulted for companies including Dollar Shave Club, HelloGiggles, Shoedazzle and several businesses that have appeared on “Shark Tank.” We recently caught up with Fong to find out how startup founders can maximize their...
Referral program
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7 Steps to Implementing a Successful Referral Program

When it comes to marketing, there is no technique more effective than the power of the referral. Referrals from friends, family, colleagues and even celebrities have been some of the best ways for companies to spread the word and secure customers for centuries. Think of the last time you needed a new hairdresser, doctor, dentist...