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salesforce

12 posts
business credit card
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7 Reasons Every Startup Needs a Business Credit Card

A business credit card is one of the most important financial tools in any startup's toolbox. It’s way more than just a personal credit card that you use for business dealings—it’s a unique, flexible form of financing that also delivers rewards and perks specific to what’s important to you and your business. If you’re starting...
Twitter
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How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
subscription
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Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...
artificial intelligence
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How the 3 Waves of Artificial Intelligence Can Elevate Your Startup

Artificial Intelligence (AI) is enjoying a prolonged moment in the spotlight. It’s easy to understand why: the potential applications for AI technology are seemingly endless and the implications are profound. But as powerful as AI is, it’s not always clear how advancements in AI can actually contribute to the day-to-day operations or long-term success of...
Inspire Your Salespeople
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Go Beyond Money to Inspire Your Salespeople

Salespeople are the folks that open doors and close sales. They are responsible for generating the lifeblood of your business: revenue. However, your salespeople are also your frontline, and oftentimes the only touchpoint customers have with your company. In their role, they act as ambassadors of your brand. To ensure that your team remains highly motivated and...
profit
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6 Ways to Profit With a Purpose as an Entrepreneur

Doing well is hard enough for most entrepreneurs. How on earth are they supposed to make their business a force for good, too? Six altruistic members of The Oracles share how you can make the world a better place while building a wildly successful company for profit. 1. Start today, no matter what The best advice is: start...
business name
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4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
Success
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5 Startups Headed for Success (and How You Can Learn from Them)

Smart entrepreneurs know it’s not the business model itself that creates success, it’s the mind and strategy behind it. It’s the long vision, the sleepless nights, the endless pots of coffee and that insatiable drive to keep going, no matter what. The best startups are created by entrepreneurs who have enough drive and passion to see...
Marketing
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The Killer Marketing Stack for Startups

Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three categories, which are broken down further below: Tracking Sales enablement Collaboration Tracking All roads lead to data and all data...
Unique public relations
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7 Unique Public Relations Concepts for Your Business

You’ve spent months working on your new product and are counting down the days to launch. Your final to-do on launch day is send a news release to your top-tier reporters, and pitch them on covering your story. But should it be? Despite how excited your internal team is about whatever it is you’re announcing, it’s...
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5 Clues that You Need Salesforce

Here are 5 reasons that may indicate that you are ready to move up to Salesforce as your contact and lead management (CRM) provider. Ask yourself if these statements apply to your needs. If so, you may want to investigate Salesforce to see if it's right for your company. 1. You want a system from...
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Salesforce for cheap

I'm no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I've heard that the magic number is 6 or 7 points of exposure. Think of how much business you could be losing if you are not following up with interested prospects. Now,...