Browsing Tag
Small Business Saturday
19 posts
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception. The shopping holiday has helped local small businesses and entrepreneurs garner attention in their communities and drive sales before the...
Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
Big News: Consumers are Still Shopping Small During the Pandemic
The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
4 Ways Business Owners Can Promote Small Business Saturday on Social Media
This year, Small Business Saturday is going to look a little bit different. Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year....
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which can’t always provide the same...
How Entrepreneurs Can Increase Their Visibility on Small Business Saturday
Most entrepreneurs are familiar with Small Business Saturday. The holiday, which falls on the Saturday between Black Friday and Cyber Monday, celebrates shopping locally at small businesses throughout neighborhoods and communities. It gives small businesses the chance to boost their holiday sales and allows customers to learn more about local businesses and embrace the #ShopSmall...
How Seasonal Financing Can Benefit Your Business
It’s that time of year again: many entrepreneurs and small business owners are taking advantage of eager consumers’ year-end purchases and boosting sales opportunities. When it comes time to boost your own holiday sales, you may need extra help in the seasonal financing department. Luckily, lenders are willing and waiting to provide the funding you...
4 Ways to Get Financing Quickly Ahead of Small Business Saturday
If you’re a small business owner and are looking to drive traffic this holiday season, make sure you take advantage of Small Business Saturday. An annual event, this holiday has become a phenomenon: according to BusinessWire, an estimated 104 million U.S. consumers reported shopping or dining at local, independently owned businesses — and spent $17.8...
How to Get Enough Inventory to Make Black Friday Wildly Successful
Before long, the air will be cooler, evergreen and twinkling lights will deck homes and storefronts, and holiday music will begin to play, albeit earlier than seems necessary. Though the holiday season begins as soon as jack-o'-lanterns end their month-long reign, when it comes to planning and sales, most startups and small businesses focus on...
6 Things All Entrepreneurs Should Do in November
With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday crunch and making sure that everyone on staff makes it through the end of the year in one piece. Not...
3 Simple Steps to Maximize Your Earnings This Small Business Saturday
As an entrepreneur, you may know that Small Business Saturday is a big deal in the small business community. And with good reason. In 2018, participating businesses nationwide raked in a record-high $17.8 billion on the shopping holiday. Small Business Saturday (SBS) is a national shopping holiday that takes place each year on the Saturday...
How You Can Be a Neighborhood Champion on Small Business Saturday
Are you ready to #ShopSmall? This year, Small Business Saturday falls on November 24, 2018. While the holiday may be sandwiched between Black Friday and Cyber Monday, Small Business Saturday has consistently packed a powerful shopping punch for small businesses. Founded by American Express, the purpose of Small Business Saturday is to bring more awareness...
3 Unique Ways to Succeed on Small Business Saturday
Sandwiched in between Black Friday and Cyber Monday is Small Business Saturday, a holiday that is dedicated to supporting small businesses by “shopping small” in communities throughout the nation. Created by American Express in 2010, this holiday has been steadily growing among entrepreneurs and consumers. In 2016, American Express reported that Small Business Saturday hit...
Cyber Monday Gives a Big Boost to Mobile Commerce
Here is an accurate prediction for a change: No matter how Black Friday and Cyber Monday sales turn out, one big winner of the Thanksgiving shopping extravaganza will be mobile commerce. Mobile sales grew almost 53 percent from 2014 to 2015 on Cyber Monday, earning $514 million of the $3.07 billion total revenue for the...
‘Tis the Season: Holiday Marketing for B2B Startups
While there’s always a lot of buzz around retail and B2C businesses preparing for the holiday sales season, you hear much less of it for B2B. But even if your customers are other businesses, now is the time to take advantage of what can be quite a lucrative selling season. Even if you aren’t selling products...
5 Ways to Prepare for Black Friday, Small Business Saturday and Cyber Monday
The holiday season is almost upon us and your business needs to be prepared for the influx of customers, both online and in-store. There are a few things you should do to prepare for the holiday season. Below are five tips, from advertising to secure payment acceptance, that will benefit your business in preparation for...
Google Small Business: Attract More Holiday Shoppers This Season
Local customers rely on small businesses to help make their holidays special, and they rely on the internet to help them find the right local spots. Is your business ready to attract more customers during this busy time of year? In this livestream, learn how to compete and win as a local merchant. StartupNation co-founder...
Ready, Set, Think Small (Small Business Saturday)
Small Business Saturday Can Mean Big Business! Even though Small Business Saturday was on November 29th of this year - this article and guide, "Ready, Set, Think Small", is infused with some essential marketing knowledge, made simple even for those new to the digital world. Ultimately, we’ve made this guide for the small business owner...
5 Easy Ways to Participate in Small Business Saturday
Note: A couple of weeks ago I wrote about holiday marketing ideas and Liz Cies from Aweber had so many great marketing ideas I invited her to write today's post! I think you'll find some valuable nuggets in her article. Enjoy! Thanksgiving is over and the fun is just beginning. For many people, the day...