Browsing Tag

snapchat

10 posts
snapchat
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How to Use Snapchat to Boost Your Sales

Snapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience: namely, millennials. With over 180 million daily users, many of which are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand...
Gen Z
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The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...
success
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4 Tips for Leading a Startup to Success

The success of young entrepreneurship has been on a steady decline over the past decade, as reported by the Kauffman Foundation. Often, entrepreneurs in their twenties catapult to CEO and founder status without proper training or guidance. Leadership is one of the most important skills needed to build a company, one that reaches success. It...
Technology trends
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Technology Trends That Can Impact Your Startup in 2017

Technology knows no boundaries. Its reach extends into every industry and all business operations. Accepting that fact isn’t enough, as successful businesses also find ways to use technology to resolve inefficiencies and improve business processes. As a startup, you should make a point to find opportunities to leverage technology trends when appropriate. Below are four key...
Snapchat
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Snapchat: Predictions for Social Startups in 2017

Snapchat has always been seen as the outlier of social media platforms in terms of both user experience and business advertising opportunities. The app initially became all the rage because the content sent through it was only visible for a fixed amount of time, no longer than 10 seconds. As a result of this setup, users...
snapchat
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The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which is causing a massive influx of ad dollars to the web. In the past two years, there has been an...
Social media content
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Social Media Content: Unicorn vs. Horse

I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and the incredible diversity of messages he's put on this chalkboard over the years. (Note, this one is not actually from an episode...
Snapchat
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Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier than ever. You’ll be able to speak to your demographic via one of their preferred methods of communication, and that’s...
Snapchat
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Q&A with Mark Kaye on Snapchat for Business

Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages and photos live on, snaps (the images shared on Snapchat) can have a limited shelf life and self-destruct within a...