How to Use Snapchat to Boost Your Sales
The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...
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The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the...
Beyond Facebook and LinkedIn: Social Media Strategies for Your Business
If you are self-employed or run a startup, not using social media to help boost sales is like going to the plate with a 6-inch bat—you're much more likely to strike out. What many entrepreneurs...
4 Tips for Leading a Startup to Success
The success of young entrepreneurship has been on a steady decline over the past decade, as reported by the Kauffman Foundation. Often, entrepreneurs in their twenties catapult to CEO and founder status without proper training...
Technology Trends That Can Impact Your Startup in 2017
Technology knows no boundaries. Its reach extends into every industry and all business operations. Accepting that fact isn’t enough, as successful businesses also find ways to use technology to resolve inefficiencies and improve business processes....
Snapchat: Predictions for Social Startups in 2017
Snapchat has always been seen as the outlier of social media platforms in terms of both user experience and business advertising opportunities. The app initially became all the rage because the content sent through it was...
The Benefits of Snapchat for Business
It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which...
Social Media Content: Unicorn vs. Horse
I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and...
Snapchat: How to Use It in Your Small Business Branding Strategy
In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier...
Q&A with Mark Kaye on Snapchat for Business
Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages...