Browsing Tag

target market

28 posts
crowdfunding tips
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10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
customer acquisition
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10 Ways to Boost Your Startup’s Customer Acquisition

Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to identify and attract new customers, you need to continue growing. Why is customer acquisition important? If you have a product...
lifestyle brand
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How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...
business idea
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Is Your Big Idea Investor-Worthy? Ask Yourself These 4 Questions Pre-Launch

Entrepreneurs certainly aren’t lacking for ideas — but that doesn’t mean every concept is worth pursuing. It’s not enough to separate the good ideas from the bad. It’s about identifying the great ones. Investors want to know you have an idea that can scale and deliver an attractive return on their investment. For an early stage tech...
business idea
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10 Steps to Develop Your Winning Business Idea

You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you launch your business, you’ll want to do some research and test the market to prevent building a business around a...
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8 Common Mistakes to Avoid When Launching an App

You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of mistakes that novices (and even more advanced creators) make when launching a new app. I have interviewed dozens of app...
market fit
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4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit

In the exciting rush of developing a product and creating a company, founders don’t always remember a critical ingredient for starting a business: your audience. Unfortunately, not every business finds the right audience to fit their offering. They get so excited to build a solution that they don’t consider the problems they should solve for...
user testing
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5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to validate an idea or the execution of a concept. Through user testing, customers experience your product and provide feedback that...
brand positioning
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Why Founders Need to Understand Branding vs. Brand Positioning

It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that focus just on “brand” are missing half of the picture. There’s another, related concept called “positioning” that’s arguably even more...
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How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade their advertisements as social media posts, articles or infomercials. This brand bombardment has consumers hiding, driven to pay for premium...
side hustle
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What Your Side Hustle Can Teach You About Launching a Business

Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have bills to pay, maybe kids (or pets!) to feed. And not everyone wants to deplete their retirement accounts to fund a passion project. Creating and implementing a long-term plan for launching a business could be the smartest...
Jules Pieri
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Start with a Purpose: Jules Pieri on Building Great Consumer Product Companies

Industrial-designer-turned-entrepreneur Jules Pieri co-founded product launch platform, The Grommet, in 2008. Over the past 11 years, Grommet has helped launch thousands of consumer products, including now-famous brands like SodaStream, FitBit and GoldieBlox. A former entrepreneur-in-residence at Harvard Business School, Pieri releases a new book later this month titled, “How We Make Stuff Now: Turn Ideas...
pitch deck
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How to Take Your Pitch Deck From Good to Great

What’s the difference between a good and a great B2B pitch deck? A good pitch deck clearly explains your product and what it does. It thoroughly illustrates product features, and it demonstrates how smart and credible your team is. It’s easy to build good B2B pitch decks. There’s just one problem with good pitch decks,...
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Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to think critically, lead others and use funds responsibly in order to succeed. It doesn't hurt to know how to work...
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Get Potential Customers to Engage With Your Startup Using What You Already Have

Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than prospects is a difficult, but essential, task. Use what you already have (experience, connections and a great product or service)...
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Marketing Techniques Your Startup Must Master to Succeed

You have a stellar product or service and you’re ready to share it with the world. With the dizzying array of marketing options these days, it’s hard to know what direction to go in. You don’t want to waste money, but you know that to get your startup off the ground, you need effective marketing...