Browsing Tag
target market
28 posts
10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs
Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to identify and attract new customers, you need to continue growing. Why is customer acquisition important? If you have a product...
5 Tips for Aspiring Mom Entrepreneurs to Turn Your Startup Dreams Into Reality
As a mom, your schedule tends to center around your kids more often than not. From school drop-offs and pickups to ballet recitals and lacrosse practices to checking homework and cooking dinner, it can feel as though you’ve lost some of your own interests and aspirations in the hectic shuffle of being a parent. And...
How to Create a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...
How to Maximize Your Profitable Growth in Your Chosen Market Segments
The following is excerpted from "Choose Your Customer: How to Compete Against the Digital Giants and Thrive" by Jonathan L.S. Byrnes and John S. Wass, pp. 141-145 (McGraw Hill, May 2021). You are what you sell. Your customers are the front-wheel drive that pulls you through your marketplace. All too many companies today implicitly assume...
Is Your Big Idea Investor-Worthy? Ask Yourself These 4 Questions Pre-Launch
Entrepreneurs certainly aren’t lacking for ideas — but that doesn’t mean every concept is worth pursuing. It’s not enough to separate the good ideas from the bad. It’s about identifying the great ones. Investors want to know you have an idea that can scale and deliver an attractive return on their investment. For an early stage tech...
10 Steps to Develop Your Winning Business Idea
You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you launch your business, you’ll want to do some research and test the market to prevent building a business around a...
8 Common Mistakes to Avoid When Launching an App
You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of mistakes that novices (and even more advanced creators) make when launching a new app. I have interviewed dozens of app...
4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit
In the exciting rush of developing a product and creating a company, founders don’t always remember a critical ingredient for starting a business: your audience. Unfortunately, not every business finds the right audience to fit their offering. They get so excited to build a solution that they don’t consider the problems they should solve for...
This Mother-Daughter Duo Offers Lessons in Entrepreneurship After Building Their Own Successful Startup
There’s so much great advice out there on how to start a business, but you never really know what’s real until you do it. I not only dove in head first, but I also did so with my mother, Katherine Eskandanian-Yee. Together, we learned real-life lessons in entrepreneurship by starting our company, LeaderEQ. The entire...
5 Essentials of User Testing to Ensure a Successful Product
No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to validate an idea or the execution of a concept. Through user testing, customers experience your product and provide feedback that...
Why Founders Need to Understand Branding vs. Brand Positioning
It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that focus just on “brand” are missing half of the picture. There’s another, related concept called “positioning” that’s arguably even more...
How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?
The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake I made was not being strategic. I didn’t go immediately to experts and I tried to do it myself using...
How to Develop Big Brand Impact on a Small Budget
Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade their advertisements as social media posts, articles or infomercials. This brand bombardment has consumers hiding, driven to pay for premium...
What Your Side Hustle Can Teach You About Launching a Business
Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have bills to pay, maybe kids (or pets!) to feed. And not everyone wants to deplete their retirement accounts to fund a passion project. Creating and implementing a long-term plan for launching a business could be the smartest...
Start with a Purpose: Jules Pieri on Building Great Consumer Product Companies
Industrial-designer-turned-entrepreneur Jules Pieri co-founded product launch platform, The Grommet, in 2008. Over the past 11 years, Grommet has helped launch thousands of consumer products, including now-famous brands like SodaStream, FitBit and GoldieBlox. A former entrepreneur-in-residence at Harvard Business School, Pieri releases a new book later this month titled, “How We Make Stuff Now: Turn Ideas...
How to Take Your Pitch Deck From Good to Great
What’s the difference between a good and a great B2B pitch deck? A good pitch deck clearly explains your product and what it does. It thoroughly illustrates product features, and it demonstrates how smart and credible your team is. It’s easy to build good B2B pitch decks. There’s just one problem with good pitch decks,...
Dos and Don’ts for Successful Millennial Entrepreneurs
Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to think critically, lead others and use funds responsibly in order to succeed. It doesn't hurt to know how to work...
Get Potential Customers to Engage With Your Startup Using What You Already Have
Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than prospects is a difficult, but essential, task. Use what you already have (experience, connections and a great product or service)...
Marketing Techniques Your Startup Must Master to Succeed
You have a stellar product or service and you’re ready to share it with the world. With the dizzying array of marketing options these days, it’s hard to know what direction to go in. You don’t want to waste money, but you know that to get your startup off the ground, you need effective marketing...