Browsing Tag
target market
27 posts
How to Maximize Your Profitable Growth in Your Chosen Market Segments
The following is excerpted from “Choose Your Customer: How to Compete Against the Digital Giants and Thrive” by…
5 Tips for Aspiring Mom Entrepreneurs to Turn Your Startup Dreams Into Reality
As a mom, your schedule tends to center around your kids more often than not. From school drop-offs…
How to Create a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out…
Is Your Big Idea Investor-Worthy? Ask Yourself These 4 Questions Pre-Launch
Entrepreneurs certainly aren’t lacking for ideas — but that doesn’t mean every concept is worth pursuing. It’s not…
10 Steps to Develop Your Winning Business Idea
You have an idea that you think could be a great business opportunity. You’ve run it by your…
8 Common Mistakes to Avoid When Launching an App
You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to…
4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit
In the exciting rush of developing a product and creating a company, founders don’t always remember a critical…
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an…
This Mother-Daughter Duo Offers Lessons in Entrepreneurship After Building Their Own Successful Startup
There’s so much great advice out there on how to start a business, but you never really know…
5 Essentials of User Testing to Ensure a Successful Product
No matter how innovative, a product isn’t successful unless its users deem it so. This is why user…
Why Founders Need to Understand Branding vs. Brand Positioning
It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they…
How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?
The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019…
How to Develop Big Brand Impact on a Small Budget
Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their…
What Your Side Hustle Can Teach You About Launching a Business
Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have…
Start with a Purpose: Jules Pieri on Building Great Consumer Product Companies
Industrial-designer-turned-entrepreneur Jules Pieri co-founded product launch platform, The Grommet, in 2008. Over the past 11 years, Grommet has…
How to Take Your Pitch Deck From Good to Great
What’s the difference between a good and a great B2B pitch deck? A good pitch deck clearly explains…
Dos and Don’ts for Successful Millennial Entrepreneurs
Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats…
Get Potential Customers to Engage With Your Startup Using What You Already Have
Finding potential customers to engage with is a major challenge, especially when your startup is still in its…
Marketing Techniques Your Startup Must Master to Succeed
You have a stellar product or service and you’re ready to share it with the world. With the…
This Sneaky Hack Saved Me $7000 (and Helped Me Build a Million Dollar Business)
I started my first company when I was six years old, selling fallen apples to keep the streets…