Browsing Tag

viral content

9 posts
Read More

5 Ways to Turn Your Content Into a 7-Figure Business

After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to long series about mental health. The extra income I earned from writing gave me peace of mind and a few...
brand messaging noise
Read More

Ride the Wave: How to Push Your Messaging Without Getting Lost in the Noise

The following is adapted from "Break Through the Noise: The 9 Rules to Capture Global Attention" © 2019 by Tim Staples and Josh Young. Reproduced by permission of Houghton Mifflin Harcourt. All rights reserved. Selfie sticks used to be all the rage. Whether at the beach, the amusement park, or the mall, these narcissistic extension poles...
Read More

How to Take Your Content Creation From Mediocre to Viral

Most modern businesses engage in digital marketing of some kind, and much of that falls under the umbrella of content marketing. Whether it's blog posts, photos, social media updates, videos, webinars, or anything else, you probably use content marketing to maintain a relationship with your audience. So for most of us, publishing a piece of...
content marketing
Read More

The No. 1 Content Marketing Mistake Startups Make

There is a lot to learn when it comes to content marketing. It can be overwhelming for startup founders who are looking for information on how to implement content marketing and use it to grow their business. In the past, I’ve written on a lot of strategies, tactics and metrics that should go into your content marketing...
Crowdfunding video
Read More

How to Create a Viral Crowdfunding Video Campaign in 8 Steps

Numbers don’t lie. Statistics at Kickstarter show that crowdfunding video campaigns have a higher than average success rate of getting funded. According to Kickstarter’s numbers, campaigns that have videos are 85 percent more likely to hit their funding goals. In short, to ensure your video campaign goes viral, it must be interesting and engaging enough to...
Brand management
Read More

4 Lessons in Brand Management from the Twittersphere

Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled jokes, it can seem hard to get a serious message across, let alone an earnest bit of branding. You only have to look at the numerous failed hashtags to see how a message with honest intentions can...
Narrative content
Read More

Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising or even marketing, but true, narrative content they do not. With respect to Bill Gates, content is not king, content...
Content goes viral
Read More

What to Do When Your Content Goes Viral

How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success. When a piece of content goes viral, even a bit viral, it’s because people are responding to and engaging with your content on a large...