3 Ways to Improve Your Copy in Less Than 60 Minutes

Latest posts by Melanie Rembrandt (see all)

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.

While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t cost you anything but a little time.

Ready? Here are…

3 Ways to Improve Your Copy in Less than 60 Minutes:

1.    Change all of your passive verbs to active verbs.

Check your copy to see if you are writing in the past tense. (“Our customers saved money.” “The new widget helped our clients.”) Then, change all of your verbs to action verbs. (“Our customers save money.” “The new widget helps our clients.”)

It’s a simple step that can make old copy sound fresher and more exciting.

2.    Get rid of sentences that start with “We.”

When you read your copy is it all about your business, product features and how great your services are?


Your customers want to know what’s in it for them. Instead of using “We,” use “You.”

For example, your copy might say:

“We provide the leading service in the country for washing windows and have been in business for over 25 years.”

Instead, you might say something like this:

“Enjoy squeaky clean windows in minutes! Relax working with professionals who have over 25-years of experience in the window-washing industry.”

You get what I mean. Stress the benefits you offer your customers… not how great you are!

3. Shorten your paragraphs.

This is an easy one. Shorten the length of your sentences and paragraphs. Make it as easy as possible for customers to read your copy.

After all, are you more likely to read a long page of text or short and simple paragraphs?

A Few Quick Changes Can Lead to Better Results.

These may seem like simple changes, but they can make a big difference to your written materials. By including active verbs, benefits and user-friendly paragraphs, your copy will be more exciting and easier to read, and that just may be what your business needs to bring in more sales!

For more information on SEO copywriting and increasing site awareness, please write to me below or at www.rembrandtwrites.com.

Previous Article

Are you Pinterest-ed?

Next Article

One Powerful Tactic to Double Your Marketing Effectiveness

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...
underrated marketing techniques
Read More

Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...