How to know if you’re sitting pretty with customers

We spend a lot of time, appropriately, sharing as much as we can at StartupNation about how to get new customers. But once you get customers onboard, what can you do to make sure you keep them?


Our advice is to ask four key questions:

  • Who is my customer? This helps you understand your target market. Familiarize yourself with customers’ needs and wants through personal interactions, by studying their buying patterns, by reviewing market research studies, etc.
  • What do I do for them? Defining exactly what you do for customers will help you focus in on exactly what your offering is. To be clear, this should be a definition of what you believe—not what your customer believes—you do for them.
  • How well do I do it? How well you do it then begins to factor in what your customer believes. If you have trouble quickly characterizing customer satisfaction, that’s a sure sign that you’ve got to focus more on your customers.
  • How do I know how well I’m doing it? Lastly, answering this question is all about having measurement tools in place. Do you request customer feedback through online forms or insert cards with a survey question or two? Do you make yourself personally available to customers to get a first-hand feel for their views?

If you can answer these four simple questions with confidence, you’re in good shape. If not, you’ve got work to do. To retain customers, you should ask yourself these four questions every month to make sure you’re staying tuned in and on track.

Leave a Reply
Related Posts
grow business online
Read More

21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. Since the COVID-19 pandemic, everything from working to socializing to ordering and shopping...
Photo of industrial-robotic-arms-action-precision-technology in an Image-by-nuraghies-on-Freepik.jpg
Read More

7 CEOs Share Tips on How to Improve Business Efficiency

In 2022, when businesses were slowly recovering from the pandemic crisis and returning to normalcy, Google’s CEO, Sundar Pichai, expressed his hopes to increase business efficiency by 20%. Among other things, he planned to cut...
Read More

Tips for Starting an Outdoor Lighting Business

Starting an outdoor lighting business combines creativity, outdoors, and entrepreneurship—making it a great fit for people passionate about transforming outdoor spaces. Whether commercial or residential, outdoor lighting services are in high-demand. If you’re looking to...
e-commerce store growth
Read More

5 Tips To Ensure Consistent E-Commerce Store Growth 

E-commerce is growing at an exceptional rate. The industry amounted to an incredible $6.5 trillion in value globally in 2023. By 2027, the global space will be worth nearly $10 trillion, according to expert predictions....