customer acquisition Archives

How to Leverage Customer Insights to Drive New Customer Acquisition Strategy

At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience,...

byRachael Baihn

October 26, 2022

10 Ways to Boost Your Startup’s Customer Acquisition

Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to...

byKeith Shields

February 5, 2022

StartupNation Radio: ‘Ask the Expert’ About Customer Acquisition Featuring SCORE of Southeast Michigan

On this episode of StartupNation Radio, we're featuring a new installment in our “Ask the Expert” series, which is designed to help answer the burning questions of our community’s small business owners through expert insights....

byStartupNation

April 3, 2021

5 Ways to Revitalize Your Sales Efforts During Tough Times

Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important....

bySarah Baier

November 12, 2020

How to Move Your Brick-and-Mortar Retail Business Online

In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and...

byLeland Taylor

December 19, 2019

How Personalized Emails Improve Your Customer Experience

More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your target customers can be tough, but the benefits are plentiful. On average, email marketing generates $38 for...

byMatt Shealy

December 6, 2019

How to Determine if Your Product Idea is Business Worthy

Every new product or business starts with an idea. Hopefully, this idea will be the seed for success and given the proper care and maintenance to bloom. But how do entrepreneurs determine if their idea...

byAlex Song

July 9, 2019

What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb...

byThales Teixeira

February 18, 2019

4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover...

byDaniel Ndukwu

February 5, 2019

Artificial Intelligence: Why Entrepreneurs Should Embrace Hybrid Workforces

Artificial intelligence and automated assistants are here to make life easier. Despite this fact, many startups let fear prevent them from taking advantage of new technology. One recent survey found that 56 percent of Americans...

byPankaj Malviya

September 20, 2018

The 5 Costs You’re Most Likely to Underestimate in Your Business Plan

One of the most important purposes of a business plan is to give you a clear understanding of your financial trajectory. However, without an accurate analysis, those projections can easily be misleading. Entrepreneurs often underestimate...

byLarry Alton

August 11, 2018

How Customer Feedback Informs This Startup’s Growth

Ada Chen Rekhi is the founder and COO of Notejoy, a collaborative notes app that helps teams tackle projects outside the noise of email and Slack. Rekhi is leveraging years of experience in the collaboration...

byNav

July 16, 2018