Browsing Tag
customer acquisition
12 posts
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience, and if used properly, these insights can help smooth the customer journey, increase sales and can even open the door...
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to identify and attract new customers, you need to continue growing. Why is customer acquisition important? If you have a product...
StartupNation Radio: ‘Ask the Expert’ About Customer Acquisition Featuring SCORE of Southeast Michigan
On this episode of StartupNation Radio, we're featuring a new installment in our “Ask the Expert” series, which is designed to help answer the burning questions of our community’s small business owners through expert insights. Today, we're featuring SCORE of Southeast Michigan. Joining Jeff are Armando Ojeda, southeast Michigan chapter chair of SCORE, and today’s...
5 Ways to Revitalize Your Sales Efforts During Tough Times
Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important. If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence and assume that now isn’t...
How to Move Your Brick-and-Mortar Retail Business Online
In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and the pressure to conduct business online is more intense than ever before. Currently, 14 percent of all transactions are estimated...
How Personalized Emails Improve Your Customer Experience
More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your target customers can be tough, but the benefits are plentiful. On average, email marketing generates $38 for every dollar spent. That’s an ROI of 3800 percent when executed properly. In addition to conversions, email marketing can improve...
How to Determine if Your Product Idea is Business Worthy
Every new product or business starts with an idea. Hopefully, this idea will be the seed for success and given the proper care and maintenance to bloom. But how do entrepreneurs determine if their idea is worth taking to the next level? Coming up with a unique idea is one thing, but transforming that idea...
What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers
The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb acquired its first one thousand customers. In 2008, three friends—Brian Chesky, Joe Gebbia, and Nathan Blecharczyk—were living in San Francisco...
4 Proven Ways to Acquire Your First Customers Without a Marketing Budget
Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover paid marketing campaigns on channels like Google search or Facebook. That doesn’t mean you can’t go head to head with...
Artificial Intelligence: Why Entrepreneurs Should Embrace Hybrid Workforces
Artificial intelligence and automated assistants are here to make life easier. Despite this fact, many startups let fear prevent them from taking advantage of new technology. One recent survey found that 56 percent of Americans believe that automation destroys more jobs than it creates. In this study, a third of respondents expressed personal fear of...
The 5 Costs You’re Most Likely to Underestimate in Your Business Plan
One of the most important purposes of a business plan is to give you a clear understanding of your financial trajectory. However, without an accurate analysis, those projections can easily be misleading. Entrepreneurs often underestimate the true cost of certain expenses, which can eventually prove to be problematic when it comes to execution. Common expenses...
How Customer Feedback Informs This Startup’s Growth
Ada Chen Rekhi is the founder and COO of Notejoy, a collaborative notes app that helps teams tackle projects outside the noise of email and Slack. Rekhi is leveraging years of experience in the collaboration space to build a business that is concentrated on giving its core customer base the ability to get their most...