When Is Your E-Commerce Startup Ready for Google Ads? Take This Test Before You Spend
Most founders switch on Google Ads in their first month because every launch checklist says to. Three months…
Browsing Tag
customer acquisition
20 posts
How to Lower Customer Acquisition Costs Without Sacrificing Lead Quality
Lead generation is expensive, but throwing more money at it rarely fixes the problem. For founders and lean…
Why Social Media Plays Hard to Get (Like Your High School Crush)
And What It Takes to Finally Get to “Yes” Your social media posts look great and sound interesting.…
Better Reviews & Ratings: A Great Summer Project
Summer is the perfect time to tackle those business projects you’ve been putting off. While your competitors are…
Effective Marketing and Advertising Techniques for New Restaurant Offerings
Introducing new restaurant offerings like menus, culinary events, or unique dining experiences is both exciting and challenging for…
7 Reasons Startups Should Leverage WhatsApp for Marketing
For startups searching for innovative ways to reach and engage their audience effectively, take a look at WhatsApp.…
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and…
Tips for Starting an Outdoor Lighting Business
Starting an outdoor lighting business combines creativity, outdoors, and entrepreneurship—making it a great fit for people passionate about…
20 New Strategies for Customer Acquisition in the Digital Age
In the quest to harness the digital landscape for startup growth, we’ve gathered 20 unique insights from founders,…
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an…
StartupNation Radio: ‘Ask the Expert’ About Customer Acquisition Featuring SCORE of Southeast Michigan
On this episode of StartupNation Radio, we’re featuring a new installment in our “Ask the Expert” series, which…
5 Ways to Revitalize Your Sales Efforts During Tough Times
Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to…
How to Move Your Brick-and-Mortar Retail Business Online
In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that…
How Personalized Emails Improve Your Customer Experience
More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your…
How to Determine if Your Product Idea is Business Worthy
Every new product or business starts with an idea. Hopefully, this idea will be the seed for success…
What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers
The following is excerpted from “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Copyright © 2019 by…
4 Proven Ways to Acquire Your First Customers Without a Marketing Budget
Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to…
Artificial Intelligence: Why Entrepreneurs Should Embrace Hybrid Workforces
Artificial intelligence and automated assistants are here to make life easier. Despite this fact, many startups let fear…
The 5 Costs You’re Most Likely to Underestimate in Your Business Plan
One of the most important purposes of a business plan is to give you a clear understanding of…
How Customer Feedback Informs This Startup’s Growth
Ada Chen Rekhi is the founder and COO of Notejoy, a collaborative notes app that helps teams tackle…