Are People Reading Your Blog?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog.
Well, if you have a blog, or are wondering if you need one, you may have these questions:
• What’s the point?
Before you start writing, figure out why you want to have a blog. If you are just trying to jump on the social-media bandwagon, that’s not a good reason to start a blog.
However, if you are trying to share information, build communications with your customers or build buzz, a blog may help you. If this is the case, figure out what you want to accomplish with your blog, and create an action plan, or editorial calendar of pertinent content, to fulfill that purpose. Then, monitor results and make changes as necessary.
• Why aren’t people reading my blog?
Well, there may be several reasons for this.
First, do people know about it?
Second, does your blog contain valuable content? Do you help your target audience get answers, information or current news?
If not, it may be time to revise your copy and focus on the benefits you have to offer.
Third, are you optimizing your blog for the search engines?
By including keywords your target audience is searching for online within your blog’s headline and body, you’ll attract a lot more readers. Also, list your blog with www.technorati.com and other sites that search for new blog entries.
• Is your site user friendly?
If you are using a content service, your blog may just be a bunch of sentences running together – making it very difficult to read.
People have a lot to review during the day, and if your competitor’s blog is more reader-friendly, guess who is going to get the site visits?
Try to write short sentences and paragraphs. Help readers get the information they need quickly and easily.
Now, these are just a few quick tips to help make your blog activities more worthwhile. After all, a few simple changes may be the difference between building customer relationships and wasting time and effort on content no one reads.
Do you need help with your public relations and SEO copywriting to boost sales, awareness and credibility? Please let me know here or at www.rembrandtwrites.com. I’m here to help!