Don’t Get Too Excited-Wait for Media Placements to Happen
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Woo Hoo! After hours of research, pitching and dealing with false promises from various media members, I scored an interview for my client with Newsweek. It is tentatively scheduled to be a feature story, but we’ll see what happens.
And this brings me to an important point I’ve learned over the years…Don’t celebrate a media clipping until it is actually published or airs.
After all, the editor may cut the story, a hot news item may develop, quotes and stats may be written incorrectly, and other situations can occur that are simply out of your control.
Celebrate the fact that you actually got through to the press member with your pitch for a few minutes, record the tentative publish date for the story and move on to your next goal.
By doing this, you’ll save yourself a lot of disappointment and potential embarrassment. And when the story actually appears, you can share it with everyone and celebrate your small success!
(For help with your PR and copywriting efforts, feel free to comment below or sign-up for my free newsletter here.)