3 Marketing Mistakes New Brands Make That Turn Audiences Off
Creating a marketing plan is one of the most overlooked strategies a new business owner will focus on,…
Browsing Tag
advertising
26 posts
How Brands Leverage Cultural Literacy to Drive the Conversation and Thrive
This is an edited extract from Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Kārkliņa…
20 New Strategies for Customer Acquisition in the Digital Age
In the quest to harness the digital landscape for startup growth, we’ve gathered 20 unique insights from founders,…
LISTEN: Auto Company Ad Spend Still Strong
Ad spend is about on par with the same period last year. Is this a show of confidence…
WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)
On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions…
WJR Business Beat: Online Advertising Costs Are Rising (Episode 435)
On today’s Business Beat, Jeff says we simply can’t escape rising advertising costs on social media platforms, according…
Use These Tactics to Attract Customers Battling Ad Fatigue
Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue…
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today’s Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google,…
How to Monetize Your Podcast
People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to…
How to Get Started with Real-Time Mobile Marketing
You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf…
Branding: In Media, What’s Old is New Again
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified…
How to Create Marketing Demand for Your Unknown Startup
You’ve developed an innovative product or service that you just know is a potential game changer in your…
How to Use Coupons to Market Your Business
Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in…
Rethinking Engagement in a Digital World
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In…
The Biggest Challenges Your Startup Is Going to Face
Overcoming the challenges you will face in a startup business mean that you MUST be proactive instead or reactive to be a success!
Advertising: What You Need to Know
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response…
3 tools to help protect your brand while retargeting
It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased.
86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have…
The Downside of Guerrilla Marketing-Four Things You Need to Know
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage…
Advertising Your Small Business? Here’s What You Need to Know
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business…