Browsing Tag


10 posts
business financing
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How to Grow Your Small Business with the Help of Business Financing

Relying on organic growth to scale your business can be tricky and unpredictable, making it difficult to plan for the future. Rather than relying on outside factors, take control of your business, and learn how to grow your small business with the help of business financing. You’ll be surprised at the variety of ways you...
account-based marketing
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The Startup Playbook for Account-Based Marketing

For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading up sales funnels. The more traffic you could attract, the better your chances of finding the keepers, even if you...
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Starting Small Paved the Way to Big Growth for This Company

Mike Faherty is the founder and CEO of ProSales Connection, a marketing firm that specializes in working with B2B companies to build their sales pipelines. From inbound marketing to content marketing to conversion strategies, Faherty says his company’s competitive advantage is its commitment to bring value to its clients, which strengthens relationships and opens more opportunities...
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3 Steps to B2B Success That Will Transform Your Business

It’s no secret that some of the largest success stories in the mobile age have been consumer-driven companies like Tinder, Snapchat and Uber. We’re part of a changing ecosystem where customers are not only demanding a digital, modernized experience, but expecting it. When it comes to the B2B space, traditional, antiquated systems, like point of...
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Limitless Paper in a Paperless World: B2B Isn’t What It Used to Be

There are many reasons why the office of Dunder Mifflin made for such great television. While most people enjoyed it for the awkward and often ignorant antics of the supply manager, Michael Scott (played by Steve Carrell), it was the show’s traditional B2B business model that provided the background for nine seasons of cringe worthy...
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5 Ways B2B SEO Differs From B2C SEO [Infographic]

You may think SEO is technical work that applies to all sectors and remains the same for all accounts, but there are core differences between the ways a business-to-business SEO account and a business-to-consumer SEO account should be handled. These differences lie in the digital strategies behind the SEO campaign and in the sales funnel....
International Business
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Generating a Lead vs. Buying a Lead

Should Small Businesses Buy or Generate Leads? I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this ... because, frankly, I didn't have an answer for them. I never know what it will cost to generate a lead for a...
social media
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How Small Businesses Can Keep a Handle on Social Media

Getting a Handle on Social Media According to a survey sponsored by LinkedIn, 81% of small businesses now report using social media to drive growth. And, with 46% of consumers stating they look to social media before making any major purchase, it’s obvious that social media has become the next, major marketing platform. Start-ups, however,...
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5 Killer B2B Digital Strategies

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing. In order to fuel business growth online, B2B firms should explore the following five killer B2B digital strategies: 1. Speak to the Right...
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People thinking about starting a business are smarter than they think

I am simply amazed at what happens when people have real & productive conversations. It turns out that everybody has something to offer. It's remarkable. This is not a new revelation. It's standard knowledge among small business people that getting out and networking is an extraordinary way to grow customers – good ones. By good...