Browsing Tag

brand strategy

8 posts
Narrative content
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Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising...
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Does Your Brand Have Curb Appeal?

The truth about branding - (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding -- it's all a facade! And I mean that in best and worst...