Browsing Tag

brand strategy

8 posts
brand
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How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade their advertisements as social media posts, articles or infomercials. This brand bombardment has consumers hiding, driven to pay for premium...
brand
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Do This One Thing to Help Your Startup’s Brand Stand Out

The following is excerpted from "Forging An Ironclad Brand: A Leader’s Guide." Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. Your brand strategy serves as the North Star for your business as you seek to win the hearts and minds of your customer through what you offer and how you offer it. The...
brand narrative
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How to Strategize and Control Your Brand Narrative

Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when you're not in the room.” How, then, do you go about about strategizing and sharing your startup's brand narrative? Start with a detailed business review Begin by completing a thorough business review. Conduct a competitor audit, taking...
Narrative content
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Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising or even marketing, but true, narrative content they do not. With respect to Bill Gates, content is not king, content...
pinterest
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9 Brands for Entrepreneurs to Fall In Love with on Pinterest

What is one company or brand every entrepreneur should follow on Pinterest and why? This was the question StartupNation asked of nine successful entrepreneurs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free...
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Does Your Brand Have Curb Appeal?

The truth about branding - (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding -- it's all a facade! And I mean that in best and worst sense of the word. On one level, branding is completely made up, a construct -- an image in the collective...
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SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're there take a listen to her song “Baby Sister” for an illustration of what SouthernRockin' HarpHowlin' TwangBangin' means. You'll never...