The Recipe for Building a Market-Leading Company
Building a market-leading company—that is, engineering your market—isn’t about luck, or the lightning in a bottle of a…
Browsing Tag
brand strategy
10 posts
Brand Strategy: What It Is and How It Defines Your Marketing Plan
Do you want to learn more about brand strategy and how it can affect your marketing plan? If…
How to Develop Big Brand Impact on a Small Budget
Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their…
Do This One Thing to Help Your Startup’s Brand Stand Out
The following is excerpted from “Forging An Ironclad Brand: A Leader’s Guide.” Copyright © 2019 by Lindsay Pedersen.…
How to Strategize and Control Your Brand Narrative
Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when…
How Combat Flip Flops Used its Brand Story to Become Bigger Than its Products – And How You Can Do The Same
As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced…
Content is (Not) King, Content is Currency
I have a love/hate relationship with the idea that content is king. For starters, there are many examples…
9 Brands for Entrepreneurs to Fall In Love with on Pinterest
What is one company or brand every entrepreneur should follow on Pinterest and why? This was the question…
Does Your Brand Have Curb Appeal?
The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a…
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works…