Browsing Tag

content management

10 posts
Sales enablement
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Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and...
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Thoughts on a case study

I recently read a case study on Marketing Sherpa about one of the most successful product releases in Trek Bicycle's history. The company released the product after a multi-channel, web-based marketing campaign. The culmination of the campaign was...