Browsing Tag

content management

10 posts
Content management
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How to Justify Your Sales Content Management Spend Before Year’s End

Startups need to be very strategic about their investments, and it can seem hard to justify a big marketing spend, like requesting a new or replacement Content Management System (CMS). However, while you’re budgeting for 2018, now is the best time of year to have the discussion. You may not feel like you have the proper...
content management
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How Content Management Helps Your Startup Close Deals and Increase Sales

Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your own business can be as exciting as it is stressful, and you can count on wearing several hats at once...
Sales enablement
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Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and legacy sales enablement while highlighting important platform decision criteria. Four key categories of sales enablement Modern sales enablement solutions bear...
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5 Ways to Market Your Content to the Hyperactive Consumer

How to Market Your Content to the Hyperactive Consumer We’re all guilty of it. Waiting for a page to load, we’ll open a new tab or flip to an open program to finish an article or kick out a few seconds worth of work. Even a moment’s worth of boredom is a dreadful thought, and...
SEO
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Utilizing Interactive Marketing Tools to Grow Your Business

Interactive Marketing Tools - What's in your toolbox? As market competition in many different industries continues to increase, businesses are working to find new and innovative ways to reach their target audiences. Although traditional forms of marketing have been and still are effective ways to reach target markets, there are several ways to utilize the...
Twitter Followers
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What’s Content Amplification and Why It’s Worth Your Time

Content Amplification: What's in it for you? Remember when you were a teenager and you always “cranked up” your favorite tunes? Even though you probably weren’t doing it intentionally, your neighbors or people passing by were getting a very loud dose of your favorite music whether they liked it or not. With content marketing and...
Business Goals | Marketing Goals
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How to Choose the Right Publication for Your Startup Content

Choosing the Right Publication for Your Startup Content Entrepreneurs often default to solely targeting well-known publications when placing guest articles. With entrepreneurial sites like Entrepreneur and Inc. producing more and more content each day, it can be difficult to ignore the large traffic pulls these household-name publications offer. However, this can be like fighting through...
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Is Your Website Traffic Something to Celebrate?

How to Boost Site Traffic with SEO Content ASAP! It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating. Don’t worry. There is something you can do right away to increase online awareness… Are you using SEO (search engine...
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Thoughts on a case study

I recently read a case study on Marketing Sherpa about one of the most successful product releases in Trek Bicycle's history. The company released the product after a multi-channel, web-based marketing campaign. The culmination of the campaign was a single well-crafted, perfectly-timed email. The article talks about how the marketing team at Trek Bicycle hyped the product release...
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Be the “Best of the Best” Join the Carnival!

With all the advice I could possibly give you about your website, the one thing that is most overlooked is QUALITY CONTENT. If you make a bad product, you can't expect anyone to buy it. So why would you make a site full of unreadble, unrelevant, and unappealing content, and then expect anyone to read...