Browsing Tag
conversion
9 posts
How to Build a Slick Website That Converts from Day 1
There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
5 Tips for Hosting a High-Converting Webinar
Webinars have proven to be an effective lead generation tool for many businesses. A well-planned webinar can often generate thousands of dollars in new business, but it’s also not uncommon for webinars to fail. Webinars need to be carefully planned, at both the promotion and the presentation level. StartupNation exclusive discounts and savings on Dell...
6 Lasting Principles That Drive Social Media Success
Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly evolve, many struggle to build and maintain a loyal following. Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. 1. Give, give, give The number one social media...
Email Marketing in the Age of the Critical Consumer
As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes, social media is certainly not the only online tool your customers are using. In fact, it might not even be...
How to Create Exceptional Calls to Action on Your Startup’s Landing Pages
While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s attention, but the CTA is what will convince them to sign up for a free trial, download your eBook or...
5 Landing Page Tips to Increase Web Conversions
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can grow your business. So, let’s break it down. Why are landing pages important to your online marketing strategy? If you want...
Increase conversion rate from your marketing efforts
Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal on your site - be that making a purchase or completing an enquiry form. Naturally, the higher this rate is...
Why You Need to be Obsessed with Your Conversion Rate
Are you obsessed? Are you totally and utterly obsessed? With your website's conversion rate, that is! Your website's conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be...
SPEEDing Your Website Visitors to Checkout
If you sell products or services through your website, speed is critical. People's attention spans online are notoriously limited. That means you need to capture your site visitors' attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible. If you distract them, if you leave...