Browsing Tag

customer engagement

21 posts
customer experience
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Customer Experience: 5 Tips For New Businesses From a Startup Investor

Customer experience is a vital element of a startup’s growth. In fact, surveys have shown that 86% of customers are ready to pay more for a better experience and that 49% of buyers will make an impulse purchase after receiving a personalized email. Knowing this, it’s clear you need to work on improving the experiences...
AR and AI Dell
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How AR and AI are Driving Innovation Amid Social Distancing

AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product development and personalization. Read how AR and AI work together to drive trendy new innovations like touchless makeup trials that make distance shopping easier. Theresa Novicky knows makeup. Based in Raleigh, North Carolina, Novicky, a beautician, loves...
storytelling
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3 Steps for Marketing Your Side Hustle Through Storytelling

According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to be a success. Cue marketing. Marketing your side hustle can help you attract new business. It can even help make...
wjr business beat
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WJR Business Beat with Jeff Sloan: Customer Engagement is the Top Challenge During Crisis (Episode 65)

On this morning's WJR Business Beat, Jeff discusses one area of business that has been impacted hard by the COVID-19 crisis: new data reveals customer engagement to be the biggest struggle faced by one in three businesses during the COVID-19 crisis, with the retail sector being hit the hardest. Esendex, a leading telecommunications provider, carried out...
customer engagement
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Become a Fan: Why Customer Engagement is the New Customer Service

The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts. The mere mention of this company and product often brings a smile. It’s almost an oxymoron—two things that don’t necessarily...
video
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4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience. This...
interactive content
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Why Interactive Content Needs Your Attention Right Now

Can you remember the last quiz you took on a social media platform? Yes, I’m talking about the kind of quiz that lets you know which Avenger is the love of your life based on your favorite ice cream flavor. As absurd as that particular example sounds, it's on trend: 91 percent of buyers prefer to...
cash perks
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Give Money to Make Money: How to Encourage Repeat Business with Cash Perks

Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend more than enough to make the gift card redemption profitable for the business, even though they are giving away money...
pretotype
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers. The Fake Door Pretotype The name for the Fake Door pretotype comes to us courtesy of Jess Lee, who at...
content marketing
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How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to entice your customers. However, this is only half of the job. To ensure you're doing the right thing and actually...
loyalty
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How to Start a Loyalty Program in 5 Easy Steps

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming back. This is especially important since gaining a new customer costs between 5 and 25 times more than keeping an...
digital media
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4 Ways Digital Media Startups Can Survive the Next 5 Years

When viral, feel-good publisher LittleThings shut down in February due to circumstances beyond its owners’ control, we watched many digital publishers scramble to ensure they wouldn’t be next. Despite their efforts, others, including Render Media, have since shuttered. And they won’t be the last. But it doesn’t have to be this way. We founded 9GAG,...
business development
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The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell products at all. Think web designer, freelance editor, attorney or architect. Key to their success is finding and bringing on...
facebook
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How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
email marketing
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Want to Rise Above the Clutter? Best Practices for Email Marketing

We’ve all been there … sifting through irrelevant spam, ads or coupons we don’t need in our inbox. As marketers, how do we ensure that the messages we’re sending are valuable, relevant and not marked as spam? For entrepreneurs, developing an email marketing campaign takes up valuable time and affects their reputation with customers who...
field marketing
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3 Ways to Align Your Field Marketing and Social Media Strategies

Historically, field marketing has been a one-way street. Field marketers target retail locations, events and communities with the objective of getting their emerging brand into the hands of the consumer. They work quite literally “in the field,” conducting product samplings or demos and engaging face to face with consumers.  The internet age has changed a...
revenue
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What to Do When Your Startup’s Revenue Flatlines

Wouldn’t it be great if your business progressed steadily, with revenue consistently going up? That may be ideal, but it’s not reality for most startups. It’s likely that every small business will experience revenue stalling or declining. But, what do you do when your revenue flatlines? It may be time to rethink your business plan...
Sales enablement
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Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and legacy sales enablement while highlighting important platform decision criteria. Four key categories of sales enablement Modern sales enablement solutions bear...