Browsing Tag

customer engagement

20 posts
video
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4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...
loyalty
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How to Start a Loyalty Program in 5 Easy Steps

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming...
digital media
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4 Ways Digital Media Startups Can Survive the Next 5 Years

When viral, feel-good publisher LittleThings shut down in February due to circumstances beyond its owners’ control, we watched many digital publishers scramble to ensure they wouldn’t be next. Despite their efforts, others, including Render Media,...
business development
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The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell...
revenue
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What to Do When Your Startup’s Revenue Flatlines

Wouldn’t it be great if your business progressed steadily, with revenue consistently going up? That may be ideal, but it’s not reality for most startups. It’s likely that every small business will experience revenue stalling...
Sales enablement
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Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and...
Growth Hacking
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Lead Generation Growth Hacking Tactics for Startups

For bootstrapping startups, developing and implementing the right selling tactics can mean the difference between long-term success and immediate failure. Many budding businesses fall into the trap of trying to sell to everyone without first...