customer engagement Archives

How to Start a Loyalty Program in 5 Easy Steps

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming...

byRay Clopton

April 9, 2024

Using Email Marketing Trends to Drive Product Sales

We’re steaming through the first quarter of the year, and all those predictions about what will transform email marketing for small business owners are coming true … or not. As someone who has taught thousands...

byLiz Wilcox

March 6, 2024

Harnessing the Power of Google’s GA4 Analytics: A Pathway to Elevated Customer Engagement and Increased ROI

In today's data-driven marketplace, understanding customer behavior is pivotal for tailoring marketing strategies that resonate and drive bottom-line growth. At the epicenter of this transformative journey is Google’s latest brainchild - GA4 Analytics platform. This...

byStartupNation

October 13, 2023

Why Interactive Content Needs Your Attention Right Now

Can you remember the last quiz you took on a social media platform? Yes, I’m talking about the kind of quiz that lets you know which Avenger is the love of your life based on...

byColin Peter O'Riordan

August 22, 2022

Customer Experience: 5 Tips For New Businesses From a Startup Investor

Customer experience is a vital element of a startup’s growth. In fact, surveys have shown that 86% of customers are ready to pay more for a better experience and that 49% of buyers will make...

byTravis Jamison

January 4, 2022

3 Steps for Marketing Your Side Hustle Through Storytelling

According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to...

byRachel Blakely-Gray

August 21, 2020

WJR Business Beat with Jeff Sloan: Marketing Tactics for Customer Engagement (Episode 66)

On this episode of StartupNation Radio, Jeff dives further into customer engagement. Today, following up on yesterday's feature, we're focused on a new study by Manifest that shares which marketing tactics small business owners are using...

byStartupNation

June 2, 2020

WJR Business Beat with Jeff Sloan: Customer Engagement is the Top Challenge During Crisis (Episode 65)

On this morning's WJR Business Beat, Jeff discusses one area of business that has been impacted hard by the COVID-19 crisis: new data reveals customer engagement to be the biggest struggle faced by one in three...

byStartupNation

June 1, 2020

Become a Fan: Why Customer Engagement is the New Customer Service

The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts....

byJeff Henderson

October 1, 2019

4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...

byBrian Hughes

September 28, 2019

Use This Marketing Tactic to Boost Customer Engagement and Get More Sales

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one...

byJonathan Senin

September 12, 2019

Give Money to Make Money: How to Encourage Repeat Business with Cash Perks

Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend...

byRay Clopton

August 21, 2019

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers....

byAlberto Savoia

March 5, 2019

How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...

byEllan Dineen

March 3, 2019

4 Ways Digital Media Startups Can Survive the Next 5 Years

When viral, feel-good publisher LittleThings shut down in February due to circumstances beyond its owners’ control, we watched many digital publishers scramble to ensure they wouldn’t be next. Despite their efforts, others, including Render Media,...

byRay Chan

July 30, 2018

The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell...

byTom McMakin

June 7, 2018

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact,...

byMeredith Wood

April 23, 2018

Want to Rise Above the Clutter? Best Practices for Email Marketing

We’ve all been there … sifting through irrelevant spam, ads or coupons we don’t need in our inbox. As marketers, how do we ensure that the messages we’re sending are valuable, relevant and not marked...

byEmma Wilhelm

January 24, 2018

3 Ways to Align Your Field Marketing and Social Media Strategies

Historically, field marketing has been a one-way street. Field marketers target retail locations, events and communities with the objective of getting their emerging brand into the hands of the consumer. They work quite literally “in...

byMelissa Sonntag

August 5, 2017

Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and...

byJohn Tintle

July 26, 2016