Browsing Tag
customer engagement
20 posts
Customer Experience: 5 Tips For New Businesses From a Startup Investor
Customer experience is a vital element of a startup’s growth. In fact, surveys have shown that 86% of customers are ready to pay more for a better experience and that 49% of buyers will make...
3 Steps for Marketing Your Side Hustle Through Storytelling
According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to...
WJR Business Beat with Jeff Sloan: Marketing Tactics for Customer Engagement (Episode 66)
On this episode of StartupNation Radio, Jeff dives further into customer engagement. Today, following up on yesterday's feature, we're focused on a new study by Manifest that shares which marketing tactics small business owners are using...
WJR Business Beat with Jeff Sloan: Customer Engagement is the Top Challenge During Crisis (Episode 65)
On this morning's WJR Business Beat, Jeff discusses one area of business that has been impacted hard by the COVID-19 crisis: new data reveals customer engagement to be the biggest struggle faced by one in three...
Become a Fan: Why Customer Engagement is the New Customer Service
The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts....
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...
Use This Marketing Tactic to Boost Customer Engagement and Get More Sales
I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one...
Why Interactive Content Needs Your Attention Right Now
Can you remember the last quiz you took on a social media platform? Yes, I’m talking about the kind of quiz that lets you know which Avenger is the love of your life based on...
Give Money to Make Money: How to Encourage Repeat Business with Cash Perks
Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend...
The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers....
How (and Why) to Measure Your Content Marketing ROI
You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...
How to Start a Loyalty Program in 5 Easy Steps
One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming...
4 Ways Digital Media Startups Can Survive the Next 5 Years
When viral, feel-good publisher LittleThings shut down in February due to circumstances beyond its owners’ control, we watched many digital publishers scramble to ensure they wouldn’t be next. Despite their efforts, others, including Render Media,...
The 7 Elements of Business Development
Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell...
How the Recent Facebook Algorithm Changes Will Affect Your Startup
Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact,...
Want to Rise Above the Clutter? Best Practices for Email Marketing
We’ve all been there … sifting through irrelevant spam, ads or coupons we don’t need in our inbox. As marketers, how do we ensure that the messages we’re sending are valuable, relevant and not marked...
3 Ways to Align Your Field Marketing and Social Media Strategies
Historically, field marketing has been a one-way street. Field marketers target retail locations, events and communities with the objective of getting their emerging brand into the hands of the consumer. They work quite literally “in...
What to Do When Your Startup’s Revenue Flatlines
Wouldn’t it be great if your business progressed steadily, with revenue consistently going up? That may be ideal, but it’s not reality for most startups. It’s likely that every small business will experience revenue stalling...
Modern Sales Enablement: Vital to the Startup Game
Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and...
Lead Generation Growth Hacking Tactics for Startups
For bootstrapping startups, developing and implementing the right selling tactics can mean the difference between long-term success and immediate failure. Many budding businesses fall into the trap of trying to sell to everyone without first...