3 Ways to Avoid Small Business Branding Mistakes
17 Aug 2016
Branding is more than just your business’ name or logo. It‘s in the colors you use, the image you portray, the copy you write and the business statements you make....Read More
10 Questions to Build a Strong Brand Identity
21 Jul 2016
No matter how good your products or services are, you’ll still need to build a strong brand identity to ensure your company’s growth and success in today’s ever-competitive market. In...Read More
Get the Lowdown on Tapping Into Your Customers’ Needs
02 Mar 2015
Gilchrist says entrepreneurs tend to start with a “this will be a fit for everybody” mentality and that thinking needs to be avoided.
Enhance the Customer Experience
21 Jun 2007
This is taking customer service to the next level...this is actually creating an experience for your customers.
Institutional Sludge
01 Mar 2007
As most of you know, we travel a great deal for our business endeavors with StartupNation. There’s no denying it, air travel is just undeniably stressful at times. However, we...Read More
Bad Customer Service Goes a Long Way in the Wrong Direction
08 Jan 2007
This happens only once in a great while, but when it does it really especially stands out – in a terribly bad way. I actually boldly announced in a small...Read More
Surprise and Delight
26 Nov 2006
Did you have a nice Thanksgiving? Mine was fabulous! We went to a friend’s home and enjoyed a great day and a feast of turkey with all the trimmings. This...Read More
Is the customer always right?
23 Jul 2006
This evening we received an email from an irate customer who had no reason to be. He was challenged when accessing one of our digital products, and closed the email...Read More
