grow your business Archives

All You Need To Know About Cross-Channel Marketing

As a brand, are you already interacting and engaging with your customers via multiple marketing channels? Great, then you’re already ahead of the curve. Now, tell us this: Have you also ensured that all of...

byKevin George

November 4, 2021

How to Capitalize on Digital E-Commerce Marketing Techniques

In recent years, the number of online purchases has increased significantly. The pandemic has accelerated the process of business digitalization as more and more companies have begun to focus on the Internet as the primary...

byDiana Ford

October 29, 2021

Emerging Trends in Productivity Software

An emergent new class of tools is focusing on the individual and changing how knowledge workers interact with software. There are rare events in human history that we all experience for the first time together,...

byMatthew Johnson

October 28, 2021

Effective User Interface Improvements to Skyrocket Website Conversions

One of the most significant barriers for websites to get conversions is the website itself, specifically due to the user interface (UI) and user experience (UX). Today, there are many ways to build a unique...

byRebecca Barnatt-Smith

October 26, 2021

To Grow Your Company, Prioritize Productivity Over Being ‘Busy’

Recent events have caused major shifts in how we work. Now, more than ever, businesses are rethinking what it means to be productive. Gone are the days where working more hours was the key to...

byKevin Shuler

October 20, 2021

Advanced Techniques to Speed Up The Scaling Phase For Startups

Once a startup has successfully launched, it can move onto the scaling phase. This can be a perilous time for a fledgling company, with only 1 in 200 startups becoming successful scaleups. There are many...

bySamantha Clark

October 19, 2021

10 Actionable Steps to Automate Your Content Marketing Workflow

Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone...

byShelly Solis

October 18, 2021

Trade Secrets or Patents: Which Should You Choose?

Most businesses need to continuously innovate to stay relevant in the marketplace. With such intense focus on innovation, businesses naturally seek to patent their inventions to avoid infringement by other parties. But there’s an alternative:...

byAdhip Ray

October 16, 2021

4 Key Reasons to Consider Microlending to Fund Your Startup

Among the financing solutions available to startups and small business owners, microlending is one of the more accessible. Also known as microcredit, microlending has been gaining popularity in recent years – and for good reason....

bySharita Humphrey

October 15, 2021

How to Build a Business with Purpose

For decades, business leaders treated purpose as an afterthought, if they thought about it at all —a donation or volunteer program to be supported after it had achieved its business goals. But times are changing....

bySteve Schmida

October 13, 2021

How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas...

byChristina Ross

October 13, 2021

How to Conduct Market Research for Startups: The Market-In Approach

Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful, sustainable growth strategy. You can't grow if you don't know. Too many founders, especially those who come...

byColin Steele

October 7, 2021

7 Ways to Find Startup Funding

You’re embarking on the adventure of starting your own business. You know you’ll require startup funding, but aren’t sure where to start. Will you self-fund and bootstrap? Will you take investment from others? There are...

byDavid Pike

October 6, 2021

Tackle Recruitment Bias to Hire the Best Team

Recruitment bias can taint your judgment – and that of those around you – when it comes to hiring. As humans, we tend to make fast and spontaneous decisions every day without even paying attention...

byErika Rykun

October 5, 2021

Common Mistakes Entrepreneurs Make in Their Business Journey

Are you finally ready to be your own boss and launch a new business? You probably already have your business plan written up and are ready to introduce your products or services to the market....

byChristan Hiscock

October 5, 2021

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a...

byShay Berman

September 29, 2021

Craft a 10-Minute Sales Pitch to Catapult Your Business to Success

Have you ever thought about how much one minute can change your life? Now imagine if you were given 10 minutes to pitch the potential of your business? You can’t make your business successful with...

byHazel Day Gil

September 27, 2021

10 Ways to Promote Your Small Business Awards to Get More Customers

Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article,...

byShay Berman

September 23, 2021

Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission

Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win...

byAmanda Triest

September 20, 2021

Small Business Drive and Passion: What Keeps an Entrepreneur Going?

If you are an entrepreneur just starting out, you’ve probably already gotten a glimpse into the hard work that goes into launching and running a business. While it’s rewarding, there can be sleepless nights and...

byMichelle Covey

September 13, 2021