8 Reasons Why Your Startup Needs Media Coverage
The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists”…
Browsing Tag
media
19 posts
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed…
Branding: In Media, What’s Old is New Again
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified…
Pitching Your Startup to the Media
Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services…
Rethinking Engagement in a Digital World
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In…
There is Nothing Wrong with Reinvention!
Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for…
Making a Case for Thinking Inside the Box
Oh… the box. That “thing” we do. That “widget” we promote. That “idea” we present. Every company, every…
Media Today: A Never Ending, Ever Changing Las Vegas Buffet
Ever been to Las Vegas’ renown buffets? The piles of crab legs, the omelette station that can make…
How to Be a Reporter’s Favorite News Source
As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails…
Find Out Why the Media Isn’t Calling You
Yes! You just started your new business, and customers are starting to arrive at your door and visit…
Prepare a Killer PR Story in 3 Steps
You have worked months on preparing your new product and are ready to announce it to the press.…
Pick Yourself Up and Get Back to Work!
Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in…
Protect Your Cookies This Holiday Season
ID theft continues to be a major problem. And since many us will be shopping online this holiday…
What Happened When One Entrepreneur Had Cleavage Issues
If you have an idea for a new product based on your personal experiences, you should definitely look…
Are You Promoting Yourself?
In the process of promoting your products and services to potential customers, are you also promoting yourself? …
Got a last minute interview? What to do next…
It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help. She…
3 Cool Sites to Help with Your PR Efforts
If you are working on your own publicity efforts, there are a few sites that can help you…
Don’t Get Too Excited-Wait for Media Placements to Happen
Woo Hoo! After hours of research, pitching and dealing with false promises from various media members, I scored…
The One Big Secret to Getting Press – And It Costs Nothing!
Are you overwhelmed with the latest technologies, social media sites, networking opportunities, and other products and services that promise…