What is Digital Public Relations? A Guide to Online Brand Building
Like a lot of entrepreneurs and small business owners, you want to enhance your brand’s visibility and reputation.…
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public relations
215 posts
Let ‘em Know. How Niche Startups Find Value in Press Releases.
You might think that in 2024 that press releases are from a bygone era of broadsheet newspapers, desk…
LISTEN: New Study Validates Public Relations as Effective Marketing Practice
PR continues indeed to be an effective path to getting your story out into the public eye, and…
StartupNation Growth Hacks #9: Stand Out With Powerful PR
The ninth in a series. You’ve started a business you love – and you want others to find…
PR Is About Perception: The 5 Stages to Positive Branding
The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original.…
How to Write a Press Release Editors Won’t Toss
You think your company news is a big deal but will an editor feel the same way? Getting…
How to Deal With Negative Publicity: Resist the Spin, Embrace Facts
Excerpted from “The Public Relations Handbook” copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books,…
4 Ways Supporting Corporate and Public Art Benefits Startups
From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and…
7 Essentials for Successful PR in 2022
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new…
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping…
How to Excel at Organic Promotion
Whether you are just starting a business or you’ve been an entrepreneur for a long time, and your…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
How Philanthropy Can Create an Impact for Your Business Beyond Profits
Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses…
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free…
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for…
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in…
DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town…
Why Digital PR is an Essential Investment for Startups
Whether performed in-house or by an agency, PR is an essential investment for any startup or new business…
How to Get Your Startup Media Attention With Public Relations
A number of entrepreneurs have come to solely rely on social media as a means of gaining media…
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have…