Browsing Tag

Unique Selling Proposition

16 posts
Gen Z
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The Gen Z Guide to Starting a Business

Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant pivots with their business models and may be inspired to make similar moves. Why wait for a dream job when...
business idea
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10 Steps to Develop Your Winning Business Idea

You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you launch your business, you’ll want to do some research and test the market to prevent building a business around a...
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
Brand management
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4 Lessons in Brand Management from the Twittersphere

Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled jokes, it can seem hard to get a serious message across, let alone an earnest bit of branding. You only have to look at the numerous failed hashtags to see how a message with honest intentions can...
Startup success
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Tips for Startup Success for First-Time Entrepreneurs

If you’re planning on launching a startup, it’s important to realize that while you may have a wonderful idea for a business, success also hinges on executing that idea in the right way. While many entrepreneurs learn a lot as they go, you’ll be much better prepared if you go about the process carefully and strategically as...
Niche Marketing
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Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 3, "Carry Your Message Throughout Your Business." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga Mizrahi's UVP Worksheet? You'll...
Niche Marketing
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Write Out Your Unique Value Proposition

Ready? Here we go! Let's write out your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 2, "Write Out Your Unique Value Proposition." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga...
Niche Marketing
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Distinguish Your Cause with “-EST”

How to distinguish your cause with "-EST" Welcome back to the blog series, "Change Your Message," and today's post, "Distinguish Your Cause with "-EST" (If you missed our last post or simply need a refresher) click here, now let's "distinguish your cause." Even if you’re not selling a product or service (as is the case...
Niche Marketing
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At Your Service: How To Distinguish Your Services

Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series, "Change Your Message," and the next series of posts starting with "How to Distinguish Your Services." (If you missed our last post or simply need a refresher click here!), now on to today's post! Services, of course,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1

Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part of Tip #1 click here). What’s Your –EST? Defining that special something that you are especially good at, the core...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 4

Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness. Tip 1: Pinpoint Your Unique “-EST”-ness Differentiate or die. It may sound overly dramatic but it is, in fact, that...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 3

Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your product, service or cause?" Well. . . Second Verse, Same as The First? Almost everything that people need already exists...and,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 2

One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the delivery method for getting it out there. I’ll go into the countless forms of available media, advertising, and sales opportunities...
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Change Your Message: Creating a UVP to Make Marketing Magic– Part 1

Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise” out there in the marketplace and, in order to overcome the clamor, you really have to stand out. But changing...