The Gen Z Guide to Starting a Business
Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a…
Browsing Tag
Unique Selling Proposition
16 posts
5 Business Industries Thriving During the Coronavirus (and How to Start One)
In Saint Louis, Missouri, a boom in puzzle sales has enabled Puzzle Warehouse, the largest distributor of puzzles…
10 Steps to Develop Your Winning Business Idea
You have an idea that you think could be a great business opportunity. You’ve run it by your…
DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town…
4 Lessons in Brand Management from the Twittersphere
Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled…
Tips for Startup Success for First-Time Entrepreneurs
If you’re planning on launching a startup, it’s important to realize that while you may have a wonderful…
Carry Your Message Throughout Your Business
Your Message and Your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting…
Write Out Your Unique Value Proposition
Ready? Here we go! Let’s write out your Unique Value Proposition Welcome back to the blog series, “Change…
Distinguish Your Cause with “-EST”
How to distinguish your cause with “-EST” Welcome back to the blog series, “Change Your Message,” and today’s…
At Your Service: How To Distinguish Your Services
Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series,…
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1 Conclusion
Your UVP and Marketing Magic – The Conclusion of Tip #1 Welcome back to the blog series, “Change…
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1
Your UVP and Marketing Magic – Tip #1 (continued) Welcome back to the blog series, “Change Your Message,”…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 4
Your UVP and Marketing Magic – Part 4 – Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 3
Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, “Change Your Message.” So…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 2
One Step At A Time: What Makes You Unique? Welcome back to the blog series, “Change Your Message”…
Change Your Message: Creating a UVP to Make Marketing Magic– Part 1
Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single…