Employee Monitoring Done Right: Finding a Balance between Privacy and Productivity
Employee monitoring isn’t new. Even before Covid-19 forced companies to adopt work-from-home policies, employers were already implementing ways…
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Measurements & Reporting
97 posts
What Is Profit, Anyway? Why Entrepreneurs Need To Get Clear To Be Successful
This is an adapted excerpt from “True Profit!: No Company Ever Went Broke Turning a Profit” by Hermann…
How to Define (and Measure) the Metrics That are Crucial to Your Business
Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs…
How Artificial Intelligence Can Enhance the Employee Experience in HR
Artificial intelligence (AI) raises everything from fears of a takeover by machines to optimism that computers will solve…
27 Simple Tools to Run a Remote Team
Remote work took over the world in 2020, and thanks to the benefits it provides, it’s not going…
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup’s blog and website, you’re not…
How Barcodes Show Your Product is Retail Ready
In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at…
How to Motivate Your Team Using Milestone Charts
When planning and tackling a project, there are a variety of ways to help your team stay on…
An SOC 2 Audit: Why Your Business Should Get One
Information security is more important than ever, and part of that includes conducting SOC 2 audits. SOC 2…
How Quality Reporting Helps Smart Entrepreneurs Build Investor Trust and Long-Term Returns
Think of investor reporting as the foundation of trust between a company’s founders and its investors. That trust…
How to Boost Your Startup’s Profitability with This Old Improv Trick
Where does revenue come from? And how can we make more of it? When you’re building a business,…
5 Things E-Commerce Startups Should Focus on for Success in 2021
After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for…
Why Your Startup Must Incorporate Customer Needs to Drive Growth
Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has…
Vitamin B (for Business): The Difference Between Having a Job and Having a Business
The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey.…
How to Make This Your Best Money Year Yet, According to 8 Self-Made Millionaires
One of the smartest ways to set your financial goals create a game plan to achieve them this is…
3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking
As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor…
6 Performance Metrics Your Startup Should Track for Success
Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not…
How This Startup Company Collected Over 20K Email Leads in One Month
There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great,…
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand…
6 Ways to Make Your Local Company Nationally Competitive
Starting a local business is like graduating college. It may feel like a big milestone (and it is!)…