Browsing Tag

audience engagement

16 posts
social media
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6 Lasting Principles That Drive Social Media Success

Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly evolve, many struggle to build and maintain a loyal following. Social media mavens and members of The Oracles share...
story
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How to Build a Brand Story Through Marketing

With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build...
podcast
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How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...
Narrative content
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Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising...