Browsing Tag
brand
9 posts
Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique...
5 Questions to Ask Yourself Before Buying a Franchise
For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not...
Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets
Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment,...
User Experience: How it Reflects on Your Brand & What to Do
How the user experience reflects on your brand User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the...
Three Branding Strategies That Made Nutella a Business Success
This year hazelnut spread Nutella turned 50, and its huge fan base has been celebrating with events across the country. Using the tagline “Spread the Happy,” Nutella has crossed the threshold from being a simple...
Keeping The Brand Fresh – Apple Improves Its Shelf Life
Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations... their products/services or their strengths/attributes. Most startups, in a rush to go to market,...
Does Your Brand Have Curb Appeal?
The truth about branding - (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding -- it's all a facade! And I mean that in best and worst...
Being Green, one element at a time…
I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O'Higgins and Jason Levine. Barboni and O'Higgins have formed an interesting partnership with architects Tom...
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're...