User Experience: How it Reflects on Your Brand & What to Do
17 Oct 2014
Creating a great product with awesome "User Experience" takes time, money, and energy, but it’s absolutely vital to the success of a product. Learn how it reflects on your brand and what to do.
Three Branding Strategies That Made Nutella a Business Success
17 Sep 2014
This year hazelnut spread Nutella turned 50, and its huge fan base has been celebrating with events across the country. Using the tagline “Spread the Happy,” Nutella has crossed the...Read More
Keeping The Brand Fresh – Apple Improves Its Shelf Life
09 Jul 2014
Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations… their products/services or their strengths/attributes. Most startups, in a...Read More
Does Your Brand Have Curb Appeal?
14 Feb 2013
The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding — it’s all a facade! And I mean...Read More
Being Green, one element at a time…
02 Nov 2008
I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O’Higgins and Jason Levine. Barboni and O’Higgins have formed an...Read More
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
17 Apr 2007
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you’ll come up with Stacie...Read More
