Three Branding Strategies That Made Nutella a Business Success
With the hazelnut-based spread Nutella turning 60 years old in 2024, it’s worth taking a minute to look…
Browsing Tag
brand
8 posts
Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission…
5 Questions to Ask Yourself Before Buying a Franchise
For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize…
User Experience: How it Reflects on Your Brand & What to Do
Creating a great product with awesome "User Experience" takes time, money, and energy, but it’s absolutely vital to the success of a product. Learn how it reflects on your brand and what to do.
Keeping The Brand Fresh – Apple Improves Its Shelf Life
Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one…
Does Your Brand Have Curb Appeal?
The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a…
Being Green, one element at a time…
I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his…
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works…