Browsing Tag

increase sales

15 posts
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4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales

It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there may be a plethora of e-commerce tools out there to build an e-commerce website, but what you can’t acquire overnight...
holiday marketing
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‘Tis the Season: Holiday Marketing for B2B Startups

While there’s always a lot of buzz around retail and B2C businesses preparing for the holiday sales season, you hear much less of it for B2B. But even if your customers are other businesses, now is the time to take advantage of what can be quite a lucrative selling season. Even if you aren’t selling products...
business name
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4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
content management
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How Content Management Helps Your Startup Close Deals and Increase Sales

Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your own business can be as exciting as it is stressful, and you can count on wearing several hats at once...
Additional Location
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The Do’s and Don’ts of Opening an Additional Location

Congratulations! You’ve taken the plunge and are expanding your small business. An additional location for your business can provide a valuable opportunity to increase sales, reach more customers and grow your overall operations. Although there are many upsides to opening another location, you’ll need to ensure that your business can handle the added responsibilities. In...
Sales Pitch
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5 Effective Ways to Reheat Cold Leads

Reheating those cold leads According to, you are nine times more likely to convert web leads if you do a follow up within five minutes. And did you know that the best time to email any of your prospects is between eight in the morning and three in the afternoon? As you can see,...
Sales Pitch
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Step Up Your Sales Game

How to Step Up Your Sales Game in Three Easy Steps As Michael Scott of The Office would say, “The sales department is the furnace of the ship.” They get things moving; they drive the ship to where it needs to be. If your sales team isn’t up to par, your whole business suffers. You...
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Competitors Are Not Your Enemy – Part 2 – Unique Value Proposition (UVP)

What's Your Unique Value Proposition (UVP)? This is the second article of a three part series that discusses why "Competitors Are Not Your Enemy. Part 2 focuses on your Unique Value Proposition (UVP), one of your most essential messages for you and your business. A UVP is a powerful, succinct statement that will: Describe how you are unique, and therefore...
Social Media Marketing
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Dining Customers Delivered

New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do? Will...
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How Old Is Your Site Content?

It's Time For Website Spring Cleaning! Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are… 3 Tips to Freshen Up Your Site Fast! 1. Fix errors. Yes, this may seem blatant,...
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Beware SEO Bundling!

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount....
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12 Quick Tips to Boost Website Sales in Minutes-Part 2

Last week, I shared with you six things you can do right now to improve your website - without spending a dime. Here are six more questions to ask yourself about your site: 7.  Is your message clear? To add clarity and credibility to your site, try to provide specific information whenever possible. This includes...
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Ugh! Bad Day-But Still Thankful!

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the...