The Ass Backward Way To Find Your Marketing Message (It Doesn’t Work)
Get to that place of ultra-clarity, formulate an identity you can claim and translate it into marketing communication that sells!
Browsing Tag
marketing strategies for small businesses
7 posts
Marketing your franchise (or small business) to a moving target
My uncle and small business owner, Mark Burris, could be your typical 21st century businessman. Let's take a…
Using multiple web channels to boost your marketing campaigns
One of the major advantages of the web is that it makes cross promotion simple. This is easy…
Separating your business from ‘the noise’
I bought a sandwich for lunch at yet another great little cafe in Silicon Valley the other day…
Oprah didn’t notice me, but a supermarket chain did!
Well, I wasn’t on Oprah yesterday. Some of you may have noticed. I noticed because I distinctly remember…
Marketing Strategy for your Small Business: Just Do It !!
So often new startups spend lots of energy on marketing instead of simply doing great business and allowing…
The Axiom of Value
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the…