A 6-Step Checklist for Your Mobile App Branding
As of July 2022, there were 3.57 million apps in Google Play, compared to 2.56 million apps in…
Browsing Tag
maximize your marketing
23 posts
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t…
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has…
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website.…
The 5 Things Investors Really Care About When Reviewing Your Business Plan
A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes:…
How to Use CRM and Marketing Automation to Improve Your Scalability
Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How…
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase…
How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign
Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never…
WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)
One of the biggest challenges entrepreneurs face is how to market their products or services. On today’s Business…
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you’re searching for a product or service online, do you often make a purchase from a company…
StartupNation Radio: Tom Berman of Nano Magic on Acquiring a Business
Welcome to another edition of StarutpNation Radio! On today’s show, Jeff welcomes Tom Berman, president and CEO of…
‘Tis the Season to Embrace Digital Marketing
This year has taken a major toll on all levels of the U.S. economy, from major corporations on…
5 Common Mistakes Startups Make with Facebook Ads
There are a lot of new and small companies that rely on Facebook as a cornerstone of their…
WJR Business Beat with Jeff Sloan: Put Podcasts to Work for Your Business (Episode 150)
On this morning’s WJR Business Beat, Jeff discusses the power of podcasting when it comes to your company’s…
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today’s COVID-19 world, getting visibility…
How to Use Reciprocal Marketing as a Growth Strategy for Your Startup
Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content…
15 Ways to Increase Traffic to Your Startup’s Website
Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your…
The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)
Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will…
5 Tips for Creating a Customer Communication Strategy During a Crisis
With companies worldwide striving to return to “business as usual,” experts claim that marketing will be an essential…
How to Create Valuable Content That Rises Above the Noise During a Crisis
How many times over the past few months have you been told that you must weather the storm…