penguin random house Archives

Why Emotional Connection is Essential in Business

Emotional connection is now more important than ever, with remote work, social distancing and shelter in place orders. Rana el Kaliouby is a scientist, innovator and entrepreneur, as well as the inventor of her company...

byRana el Kaliouby, Ph.D.

April 21, 2020

This Author and Entrepreneur Wants You to Follow Your Most Dangerous Ideas

The following is excerpted from "The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve" by Ash Ambirge, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division...

byAsh Ambirge

February 18, 2020

How to Attract Fans to (and Keep Them Interested in) Your Products or Services

The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin...

byDavid Meerman Scott

January 7, 2020

How to Show Your Audience You Believe in Your Business, Product or Service

The following is excerpted from "The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation" by Brant Pinvidic with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin...

byBrant Pinvidic

November 5, 2019

This Thought Leader and #1 New York Times-Bestselling Author Shares Her Formula for Creativity

The following is excerpted from "Everything is Figureoutable" by Marie Forleo with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Marie Forleo, 2019. "The ancestor...

byMarie Forleo

October 15, 2019

From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful

The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

byOren Klaff

August 20, 2019

Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality

The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC....

byJane Mosbacher Morris

May 7, 2019

This #1 NYT Best-Selling Author Says Transformation Begins with Mastering Your Mindset

The following is excerpted from "You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byJen Sincero

April 17, 2019

Why You Need a Personal Brand and How to Build a Powerful One

byPorter Braswell

January 22, 2019

Seth Godin Talks the Importance of Seeking the Smallest Viable Market

The following is excerpted from "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

bySeth Godin

November 13, 2018

When Disruption Backfires: My Adventures Saving Startups From Death by Politics

The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byBradley Tusk

September 18, 2018

StartupNation Originals: You Are a Badass at Making Money

In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling author, success coach and motivational speaker, Jen Sincero, offers expert tips for unlocking your earning potential. In...

byStartupNation

September 5, 2018

Creative Partnerships: Providing Connection, Support and Community

The following is excerpted from "An Audience of One: Reclaiming Creativity for Its Own Sake" by Srinivas Rao, published on August 7, 2018 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

bySrinivas Rao

September 4, 2018

Want Your Business to Run Itself? Start by Building a Balanced Team

The following is excerpted from "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mike...

byMike Michalowicz

August 21, 2018

How to Build a Compelling Narrative for Your Startup

The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright...

byEvan Burfield

July 10, 2018

Dream Teams: Working Together Without Falling Apart

In the early days of a startup’s journey, partnerships are often crucial. Teaming up with companies that have what you don’t yet—credibility and customers—can be one of the best ways to get your company on...

byShane Snow

June 12, 2018

Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division...

byTien Tzuo

June 5, 2018

Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code

Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio,...

byRand Fishkin

April 24, 2018

Wired Magazine Co-Founder Talks Major Artificial Intelligence Breakthroughs [Book Excerpt]

The following excerpt has been selected exclusively for StartupNation readers from "The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future" by Kevin Kelly, published by Viking, an imprint of Penguin Publishing Group,...

byKevin Kelly

July 5, 2017

Fast-Growing Companies Share This Specific Trait [Book Excerpt]

The following excerpt is reprinted from "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" Copyright © 2017 by Sean Ellis and Morgan Brown. Published by Crown Business, an imprint of Penguin Random House LLC. Testing...

bySean Ellis and Morgan Brown

May 16, 2017