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penguin random house
22 posts
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
Why Emotional Connection is Essential in Business
Emotional connection is now more important than ever, with remote work, social distancing and shelter in place orders. Rana el Kaliouby is a scientist, innovator and entrepreneur, as well as the inventor of her company Affectiva’s award-winning emotion recognition technology. Affectiva is the pioneer in emotion recognition software, or emotion AI. The technology company grew...
This Author and Entrepreneur Wants You to Follow Your Most Dangerous Ideas
The following is excerpted from "The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve" by Ash Ambirge, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Ash Ambirge, 2020. I never dreamed of starting my own business. (Because... business?). I...
How to Attract Fans to (and Keep Them Interested in) Your Products or Services
The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © David Meerman Scott and Reiko Scott, 2020. What is it about being around other people...
How to Show Your Audience You Believe in Your Business, Product or Service
The following is excerpted from "The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation" by Brant Pinvidic with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Brant Pinvidic, 2019. When I’m working with someone or speaking, I always say, “Let’s identify...
This Thought Leader and #1 New York Times-Bestselling Author Shares Her Formula for Creativity
The following is excerpted from "Everything is Figureoutable" by Marie Forleo with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Marie Forleo, 2019. "The ancestor of every action is a thought." - Ralph Waldo Emerson Look around right now. No, really. Do it. Wherever you...
From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful
The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Oren Klaff, 2019. Imagine you just created a new cold medicine, and you find it’s 35...
Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality
The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2019 by Jane Mosbacher Morris. Many people feel increasingly compelled to establish and assert their own personal brand,...
This #1 NYT Best-Selling Author Says Transformation Begins with Mastering Your Mindset
The following is excerpted from "You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2017 by Good Witch LLC. My first experience with the power of mastering your mindset happened when I...
Why You Need a Personal Brand and How to Build a Powerful One
The following is excerpted from "Let Them See You" Copyright © 2019 by Porter Braswell. Published by Lorena Jones Books, an imprint of Penguin Random House LLC. Hard as it may be to believe, one of the world’s biggest and most ubiquitous personal brands actively resisted the notion that she was, in fact, a brand—for...
Seth Godin Talks the Importance of Seeking the Smallest Viable Market
The following is excerpted from "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Seth Godin, 2018. Here’s the truth about customer traction: a miracle isn’t going to happen. The...
When Disruption Backfires: My Adventures Saving Startups From Death by Politics
The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bradley Tusk, 2018. "It’s gonna be huge,” the tech evangelists on my team argued. “It’s never going to...
StartupNation Originals: You Are a Badass at Making Money
In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling author, success coach and motivational speaker, Jen Sincero, offers expert tips for unlocking your earning potential. In this exclusive StartupNation Originals video series, we sat down with Sincero to learn more about her personal journey, tips for...
Creative Partnerships: Providing Connection, Support and Community
The following is excerpted from "An Audience of One: Reclaiming Creativity for Its Own Sake" by Srinivas Rao, published on August 7, 2018 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Srinivas Rao. Creative partners: two-person teams One of the great myths of creativity is...
Want Your Business to Run Itself? Start by Building a Balanced Team
The following is excerpted from "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mike Michalowicz, 2018. Nicole Wipp is an attorney who runs her own firm in Milford, Michigan, about 45 minutes outside of...
How to Build a Compelling Narrative for Your Startup
The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Evan Burfield, 2018. Narrative If you ask enough startup founders to tell you their stories, you’ll begin to pick...
Dream Teams: Working Together Without Falling Apart
In the early days of a startup’s journey, partnerships are often crucial. Teaming up with companies that have what you don’t yet—credibility and customers—can be one of the best ways to get your company on the map. Later on in the journey, acquiring other companies—or being acquired yourself—is often the thing that we want to...
Building a Successful Business Using the New Subscription Economy
The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...
Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code
Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Rand Fishkin, 2018. I thought...
Wired Magazine Co-Founder Talks Major Artificial Intelligence Breakthroughs [Book Excerpt]
The following excerpt has been selected exclusively for StartupNation readers from "The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future" by Kevin Kelly, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2016 by Kevin Kelly. In Chapter 2 of "The Inevitable," titled...