Browsing Tag

relationship building

16 posts
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5 Ways to Grow Your Startup Using the Power of Negotiation

Negotiation is one of the fundamental parts of staring your own business. Everything from acquiring a business loan to clinching deals with new clients and settling prices with suppliers will take an element of bargaining and compromise. For some, this type of haggling comes as second nature; but for others, the mere thought of business...
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6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they built a base of loyal, long-term clients, rather than constantly trying to chase down new customers. Research shows that it...
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How to Market Your Startup’s Narrative Through Storytelling

I think an underrated art of business is the simple act of explaining to people what you do. Those moments when you give your 30-second elevator pitch, or just discussing your business in general. When you don’t tell your story well, there is a huge disconnect. It’s a terrible feeling when you love what you...
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6 Crucial Practices to Create a Successful Business

Many entrepreneurs focus on the mechanics and processes needed for a successful business, such as developing a website or acquiring more leads. While those are necessary to run and sustain a profitable business, there is also a less tangible (but equally powerful) focus that often gets overlooked. These are the crucial practices highly successful entrepreneurs...
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
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4 Ways Micro-Influencers Get Results for New Brands

In the old days of marketing, everything was so much more simple and direct. Companies bought ads for products and consumers bought those products without much fuss. There wasn't a lot to think about, no price comparison sites or brand values to consider. Today, however, consumers think differently, make decisions differently, and value different factors...
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What Does it Take to Run a Successful Marketing Campaign?

What are your startup's goals for Q3 and Q4 of this year? Realizing any of them requires marketing greatness — and marketing greatness requires a plan. Today’s marketing world requires a new expertise and familiarity with digital tools and online platforms. Let’s take a look at six of the components of a successful startup marketing...
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Do This One Thing to Help Your Startup’s Brand Stand Out

The following is excerpted from "Forging An Ironclad Brand: A Leader’s Guide." Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. Your brand strategy serves as the North Star for your business as you seek to win the hearts and minds of your customer through what you offer and how you offer it. The...
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How to Be a Mentor When You’ve Never Been One Before

Imagine someone you know fairly well approaches you. Maybe they confide how much they admire where your entrepreneurial career has taken you and expresses a desire to be like you someday. Perhaps they are pursuing a venture of their own and see you, an experienced professional, as someone to come to for thoughtful advice. Eventually,...
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5 Pieces of Startup Advice That Every Entrepreneur Should Avoid

Entrepreneurs are always hungry for advice and guidance from veterans who have already grown their businesses. There is no shortage of perceived wisdom regularly handed out that all entrepreneurs should take heed of. There are endless books, blog posts and articles, all offering advice to an eager audience. However, some of these pearls of wisdom...
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How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait a day or two, and then give them a call. The end. In reality, following up with leads is a...
Ryan Paugh Superconnector
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How to Build Relationships That Matter: Tips From Young Entrepreneur Council’s Ryan Paugh

For many people, the term networking conjures images of a crowded happy hour with people sipping lukewarm beer and collecting as many business cards as they can. Ryan Paugh and Scott Gerber, who cofounded the Young Entrepreneur Council, an invite-only organization for entrepreneurs age 45 and under, aim to change that. Their new book, “Superconnector:...
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The New Way to Network: Tools for Cultivating Professional Relationships

The following is excerpted from "Disrupters: Success Strategies from Women Who Break the Mold" by Dr. Patti Fletcher (Entrepreneur Press; January 16, 2017). You know the old saying: “It’s not about what you know, it's about who you know.” If only it were that easy. In order to succeed in high-stakes business, the real differentiator...
Content marketing
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3 Key Elements of a Content Marketing Strategy That Builds Trust

A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is creating an investment app for a very specific market with very specific needs. A couple of days after that, I was in Austin for a speaking engagement where I was brought in to explain what credit card...
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6 Soft Skills for Entrepreneurs: A Guide to Success

Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical knowledge), you also need soft skills. If you don't have these skills, you cannot successfully develop a business, work with...