Browsing Tag

run your business better

69 posts
mistakes
Read More

7 Mistakes New E-Commerce Startups Make and How to Avoid Them

As a serial entrepreneur, business adviser and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen some horrible e-commerce startup mistakes that have cost their founders time and money. If there was anything I could do to help more of these startup founders, it would be to offer advice on how to avoid...
grit.png
Read More

Why Grit is Essential to Your Success as an Entrepreneur

For entrepreneurs building a business, the initial startup stage is an exhilarating time: you’re energized by your idea and engrossed in building the business. It feels like it’ll always be fun. The hard truth is that in building any business, there are peaks and valleys. When you hit a valley, it can be difficult to...
AI for retail
Read More

How to Use AI to Successfully Build and Scale Your Retail Business

Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be equally as challenging. In addition to facing operational issues, you also need to take into consideration the management of additional...
healthy culture
Read More

A Healthy Work Culture = Happy Employees, Happy Customers

Roughly 25 years ago, I teamed up with Dr. Larry Patterson to found Eye Centers of Tennessee (ECOTN). When we launched the business, you could count the number of people who believed in our venture on one hand, and probably have a digit or two left over. That didn’t deter us, and we jumped into...
time management
Read More

5 Golden Rules For More Productively Managing Your Time

Low priority tasks and distractions hinder our efficiency. According to productivity experts, we spend 80% of our time dealing with low priority tasks and only 20% with important, vital activities. The question is, how do we change this equation to more productively manage our time? In this article, you will find tips on how to...
scale a business
Read More

How to Scale a Business Successfully in 4 Simple Steps

As a new founder at the beginning of your entrepreneurial journey, you have many tasks at hand and little bandwidth to do them all. There are countless responsibilities, from everyday tasks like investor pitch decks and elevator pitches to longer-term tasks like business plan revisions, product launch strategy and much more. How do you know if...
unecessary expenses
Read More

Unnecessary Expenses That Startups Should Avoid 

Starting a business can be an exciting time, and the idea of being your own boss and doing what you love is alluring to many. However, with startups being so young, they’ll have additional deficits from their initial costs. While there are essential costs every business needs to pay for its day-to-day functions, it’s easy...
year of the customer
Read More

It’s Not Too Late to Make This the Year of the Customer

This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing their products and services. Recently, I bought a small gift for my daughter that ended up deteriorating within a few...
chris mccuiston post-pandemic playbook
Read More

Goldfish Swim School CEO Shares 5 Must-Haves in Post-Pandemic Playbook

Over the course of the last year, it’s been remarkable to watch successful adjustments to remote work, new innovation projects and everything in between, as small businesses across the nation quickly adapted to changes brought on by the pandemic. As we’ve surpassed the one-year mark of COVID-19 and inch closer to a return to normalcy,...
leadership
Read More

How to Get Out of Day-to-Day Operations and Into Leadership

When you start a business, you have a vision of what you want running your company to be like. While every founder is different, most entrepreneurs envision customers who love their product or service so much that they see it as the best (or only!) option in the market. Years after they start their business,...
CRM and marketing automation
Read More

How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship management (CRM) comes into play. With such high demand to cut down on costs while increasing profitability, businesses are turning...
questions
Read More

4 Questions Every Entrepreneur Must Ask Themselves

Time is the most important asset you have. Unlike money, once you’ve spent it, you can’t get it back, and how you spend it is important. They say time is money, but time is your dream. When you’re running a startup, you’re in the dream business. And every minute you can spend on your dream...
solopreneur
Read More

8 Tips for the Work From Home Solopreneur

You’ve plunged into starting a solo business venture from home. Being a solopreneur is a fantastic experience for motivated individuals, but it can easily become stagnant if you aren’t careful. When everything starts piling up, you can lose sight of what drew you to your passion project in the first place, and your tools of...
crisis communications
Read More

5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted plan has the potential to...
startup's finances
Read More

6 Ways to Keep Your Startup’s Finances Balanced Year-Round

Now that we are halfway into 2021, it is time to think about how you can further improve your startup’s operations to guarantee greater success in the latter half of the year. During this process, you will want to ensure that your cybersecurity measures are up to date, properly organize all of your old customer...
grow business post-pandemic
Read More

3 Tips to Grow Your Business in the Post-Pandemic Era

Summer is in full swing, and in some areas of the country, mask mandates have lifted and event production companies now have packed schedules. It seems like we are starting to finally overcome and move beyond the COVID-19 crisis. If you’re a business owner, you may be wondering what steps to take to ensure the...
side-hustle.png
Read More

3 Lessons for Balancing a Side Hustle When Launching a Business

Any founder will tell you that starting a new business while working another job (or two for that matter) is lousy. Figuring out what that side hustle, or main hustle, will be to support launching this new endeavor is going to suck up two things in your life: your time and attention. But it’s important...
Read More

Small Business Drive and Passion: What Keeps an Entrepreneur Going?

If you are an entrepreneur just starting out, you’ve probably already gotten a glimpse into the hard work that goes into launching and running a business. While it’s rewarding, there can be sleepless nights and a slew of new challenges you did not anticipate. You’re not alone – a new study this summer by OnePoll...