How to Deliver a Great Elevator Pitch
25 May 2016
“I have a great idea!” “I want to tell you about my project.” “You have to hear this pitch!” OK, so you’ve teed up a conversation, but can you deliver...Read More
How to Avoid the “Shiny Penny” Marketing Mentality
28 Apr 2016
One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to...Read More
Today’s Media: A Never Ending, Ever Changing Las Vegas Buffet
21 Mar 2016
Ever been to Las Vegas’ renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my...Read More
Why It’s Time to Rethink Your Content Marketing Strategy
17 Oct 2014
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. What's yours?
4 Things Entrepreneurs Should Think About That May Not Be in the Business Plan
14 Oct 2014
Running a business using a business plan is always a smart move. Make sure your business plan has all the things it needs to help to guide you down the road to success.
Don’t set performance goals alone
03 Oct 2014
Before getting to employee goals, explain to them the company's strategic direction and your mandate, then ask employees to write an initial list of their goals, writes Dan McCarthy. An honest discussion with open-ended coaching questions can then be used to finalize employee targets.
Strategic Conversations: Maximizing Your Impact
02 Oct 2014
In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges — meetings packed with data-drenched...Read More
The Risks of Ascent
15 Oct 2013
[2196 words | 8 minute read] As a business consultant I am painfully aware of the inherent risk in starting/growing a company. I work with entrepreneurs from cradle to grave;...Read More
CEOs grow more optimistic, third quarter in a row
09 Oct 2009
Ever heard of “The Conference Board”? It’s a global, independent business membership and research association. Their mission is to provide organizations with the practical knowledge they need to improve their performance,...Read More
The Axiom of Value
06 Apr 2007
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would...Read More
