strategy Archives

4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)

You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one...

byJosh Cohen

May 19, 2022

4 Effective Communication Strategies in Business

Communication is one of the most important factors for business success. Regardless of size and industry, organizations depend on effective communication. However, while it seems straightforward, the process of facilitating effective communication can be complex. Because communication...

byVirginia Wesleyan University

April 24, 2019

How to Move Forward When Your Startup Lacks Clear Vision

Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when...

byJason Scott Montoya

September 2, 2017

Does Your Startup Need to Invest in a Business Coach?

Deciding whether or not you should invest in a business coach can be a hard choice to make. They operate under the idea that they will advise you on your business growth, akin to how...

byFred Schebesta

August 6, 2017

How to Know if Your Strategic Business Plan is Out of Date

When you started your business, you probably put some work into a business plan. If you then looked for financing, you probably updated it at that point. Since then, your business plan has likely been...

byAnn Logue

July 31, 2017

How Entrepreneurs Can Find Their Competitive Spark

After creating a startup, it can take time and thought to find your place in the market. Outdoing the competition is a key part of being successful in business, but not everyone is driven by...

byHolly Ashby

April 15, 2017

Arrow Limousine Worldwide Drives its Marketing Strategy with Google Analytics

In 1960, Michelle McConville's father, Roger Somers, bought a taxicab and started his own business while still in high school. Then in 1976 he bought his first limousine and renamed the company Arrow Limousine. The...

byStartupNation

January 13, 2017

6 Tips to Build a Winning Content Marketing Strategy

Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for...

bySheza Gary

October 25, 2016

The Do’s and Don’ts of Opening an Additional Location

Congratulations! You’ve taken the plunge and are expanding your small business. An additional location for your business can provide a valuable opportunity to increase sales, reach more customers and grow your overall operations. Although there...

byKatie Alteri

October 18, 2016

The Job Most Entrepreneurs Don’t Think to Outsource

You might already outsource your web design, your call center, your cleaning services and many other tasks. But when it comes to the C-Suite, entrepreneurs don't often consider the option to outsource their chief operating officer. The...

byJustin E. Crawford

October 17, 2016

4 Tips for Working With Remote Employees

The very nature of work is changing, and in some cases, it’s happening right before our eyes. If you need proof, look no further than the explosion in remote work opportunities over the last few years....

byWilliam Craig

October 10, 2016

Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier...

byTess Pajaron

September 25, 2016

SEO Strategy: How to Rank Higher in Google [Infographic]

Expert marketers consider local SEO one of the most effective marketing techniques available today. It allows small businesses with low budgets to stand toe-to-toe with large, established national companies. Most local businesses benefit from a strong SEO...

byPiyush Mangukiya

August 17, 2016

The Ultimate Startup Hack to Boost Productivity

Two of the most popular questions that keep a CEO up at night: Is our team doing enough of the right things? And, are my employees happy? It’s no secret how vital it is to invest...

byJessica Navarro

August 12, 2016

The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy [Book Excerpt]

The following is adapted with permission of the publisher, Wiley, from “Monetizing Innovation: How Smart Companies Design the Product Around the Price” by Madhavan Ramanujam and Georg Tacke. Copyright (c) 2016 by Simon-Kucher & Partners. All rights reserved. This book is...

byMadhavan Ramanujam and Georg Tacke

July 26, 2016

How to Deliver a Great Elevator Pitch

"I have a great idea!" "I want to tell you about my project." "You have to hear this pitch!" OK, so you've teed up a conversation, but can you deliver on it? When the person...

byPatrick Jager

May 25, 2016

How to Avoid the “Shiny Penny” Marketing Mentality

One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to that new (insert former SNL...

byPatrick Jager

April 28, 2016

Media Today: A Never Ending, Ever Changing Las Vegas Buffet

Ever been to Las Vegas' renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my friends is a great analogy...

byPatrick Jager

March 21, 2016

How to Incentivize Your Lean Startup Team

Incentivize Startup Employees and Build a Dream Team Entrepreneurs create startups for a reason: They don’t want to be stuck in a cubicle performing the same mundane tasks every day like cogs in a bigger...

byStephen Kurtz

July 30, 2015

Manage Team Stress For Better Productivity

Team Stress Can Effect Productivity A business owner must manage the levels of stress in the organisation. This is essential for improved productivity levels and happy teams. This can be driven by both, policy as...

byVeronika Tondon

April 2, 2015