2024 New Year’s Resolutions, from StartupNation and AI
Last year about this time, when ChatGPT still felt like a novelty and not "THE FUTURE!," we put it to the test to write a snap New Year’s resolutions list. The result was impressive. We...
Browsing Tag
strategy
26 posts
4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)
You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one...
How to Move Forward When Your Startup Lacks Clear Vision
Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when...
Does Your Startup Need to Invest in a Business Coach?
Deciding whether or not you should invest in a business coach can be a hard choice to make. They operate under the idea that they will advise you on your business growth, akin to how...
How to Know if Your Strategic Business Plan is Out of Date
When you started your business, you probably put some work into a business plan. If you then looked for financing, you probably updated it at that point. Since then, your business plan has likely been...
How Entrepreneurs Can Find Their Competitive Spark
After creating a startup, it can take time and thought to find your place in the market. Outdoing the competition is a key part of being successful in business, but not everyone is driven by...
6 Tips to Build a Winning Content Marketing Strategy
Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for...
The Do’s and Don’ts of Opening an Additional Location
Congratulations! You’ve taken the plunge and are expanding your small business. An additional location for your business can provide a valuable opportunity to increase sales, reach more customers and grow your overall operations. Although there...
The Job Most Entrepreneurs Don’t Think to Outsource
You might already outsource your web design, your call center, your cleaning services and many other tasks. But when it comes to the C-Suite, entrepreneurs don't often consider the option to outsource their chief operating officer. The...
4 Tips for Working With Remote Employees
The very nature of work is changing, and in some cases, it’s happening right before our eyes. If you need proof, look no further than the explosion in remote work opportunities over the last few years....
Snapchat: How to Use It in Your Small Business Branding Strategy
In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier...
SEO Strategy: How to Rank Higher in Google [Infographic]
Expert marketers consider local SEO one of the most effective marketing techniques available today. It allows small businesses with low budgets to stand toe-to-toe with large, established national companies. Most local businesses benefit from a strong SEO...
The Ultimate Startup Hack to Boost Productivity
Two of the most popular questions that keep a CEO up at night: Is our team doing enough of the right things? And, are my employees happy? It’s no secret how vital it is to invest...
The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy [Book Excerpt]
The following is adapted with permission of the publisher, Wiley, from “Monetizing Innovation: How Smart Companies Design the Product Around the Price” by Madhavan Ramanujam and Georg Tacke. Copyright (c) 2016 by Simon-Kucher & Partners. All rights reserved. This book is...
How to Deliver a Great Elevator Pitch
"I have a great idea!" "I want to tell you about my project." "You have to hear this pitch!" OK, so you've teed up a conversation, but can you deliver on it? When the person...
How to Avoid the “Shiny Penny” Marketing Mentality
One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to that new (insert former SNL...
Media Today: A Never Ending, Ever Changing Las Vegas Buffet
Ever been to Las Vegas' renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my friends is a great analogy...
How to Incentivize Your Lean Startup Team
Incentivize Startup Employees and Build a Dream Team Entrepreneurs create startups for a reason: They don’t want to be stuck in a cubicle performing the same mundane tasks every day like cogs in a bigger...
Manage Team Stress For Better Productivity
Team Stress Can Effect Productivity A business owner must manage the levels of stress in the organisation. This is essential for improved productivity levels and happy teams. This can be driven by both, policy as...
40 Tips to Increase Team Productivity
Kick team productivity up a notch with these 40 tips! Improving team productivity is beneficial for both, the organization and the team. This helps in growth and improvement for all. These are simple techniques that...