Browsing Tag


27 posts
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4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)

You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one thing: growth. And even if they miss the mark, these companies still grow along the way. They’re taking small steps...
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4 Effective Communication Strategies in Business

Communication is one of the most important factors for business success. Regardless of size and industry, organizations depend on effective communication. However, while it seems straightforward, the process of facilitating effective communication can be complex. Because communication promotes better teamwork and collaboration, it contributes to the successful completion of many types of projects and even an organization’s...
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How to Move Forward When Your Startup Lacks Clear Vision

Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when we don't know exactly where we're going. It's in these moments we can lean on fundamental business practices and strategies...
Business coach
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Does Your Startup Need to Invest in a Business Coach?

Deciding whether or not you should invest in a business coach can be a hard choice to make. They operate under the idea that they will advise you on your business growth, akin to how a life coach might counsel on emotional growth, or a sports coach might push an athlete to achieve the perfect...
Business plan
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How to Know if Your Strategic Business Plan is Out of Date

When you started your business, you probably put some work into a business plan. If you then looked for financing, you probably updated it at that point. Since then, your business plan has likely been ignored in favor of shorter, more agile strategic plans. The reality is that any plans you make become outdated as...
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How Entrepreneurs Can Find Their Competitive Spark

After creating a startup, it can take time and thought to find your place in the market. Outdoing the competition is a key part of being successful in business, but not everyone is driven by that competitive spark. With so much of a business reflecting the individual personalities of those who run it, this can...
Arrow Limousine
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Arrow Limousine Worldwide Drives its Marketing Strategy with Google Analytics

In 1960, Michelle McConville's father, Roger Somers, bought a taxicab and started his own business while still in high school. Then in 1976 he bought his first limousine and renamed the company Arrow Limousine. The business took off. Today Roger’s son, Eddie Somers, is the president of this family-owned ground transportation service. They operate a...
Content marketing strategy
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6 Tips to Build a Winning Content Marketing Strategy

Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for future marketing strategies. Content marketing is a long-term investment. It is an ongoing journey, so it is important that you have...
Additional Location
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The Do’s and Don’ts of Opening an Additional Location

Congratulations! You’ve taken the plunge and are expanding your small business. An additional location for your business can provide a valuable opportunity to increase sales, reach more customers and grow your overall operations. Although there are many upsides to opening another location, you’ll need to ensure that your business can handle the added responsibilities. In...
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The Job Most Entrepreneurs Don’t Think to Outsource

You might already outsource your web design, your call center, your cleaning services and many other tasks. But when it comes to the C-Suite, entrepreneurs don't often consider the option to outsource their chief operating officer. The job itself isn't as common in the C-Suite today as it once was, but let's take the example of LeBron...
Remote employees
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4 Tips for Working With Remote Employees

The very nature of work is changing, and in some cases, it’s happening right before our eyes. If you need proof, look no further than the explosion in remote work opportunities over the last few years. Both established corporations and fresh new startups are giving employees more freedom than ever to work where it’s most convenient...
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Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier than ever. You’ll be able to speak to your demographic via one of their preferred methods of communication, and that’s...
SEO strategy
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SEO Strategy: How to Rank Higher in Google [Infographic]

Expert marketers consider local SEO one of the most effective marketing techniques available today. It allows small businesses with low budgets to stand toe-to-toe with large, established national companies. Most local businesses benefit from a strong SEO strategy. When you plan an effective search optimization strategy, you need to pay attention to a few vital steps, as...
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The Ultimate Startup Hack to Boost Productivity

Two of the most popular questions that keep a CEO up at night: Is our team doing enough of the right things? And, are my employees happy? It’s no secret how vital it is to invest in your people. If you don’t feel included or have fun at work, it’s pretty likely that you’re one of...
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The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy [Book Excerpt]

The following is adapted with permission of the publisher, Wiley, from “Monetizing Innovation: How Smart Companies Design the Product Around the Price” by Madhavan Ramanujam and Georg Tacke. Copyright (c) 2016 by Simon-Kucher & Partners. All rights reserved. This book is available at all bookstores and online booksellers.  Seventy-five percent of venture capital-based startups fail in the United States, according to...
Elevator Pitch
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How to Deliver a Great Elevator Pitch

"I have a great idea!" "I want to tell you about my project." "You have to hear this pitch!" OK, so you've teed up a conversation, but can you deliver on it? When the person you're wanting to impress (the decision maker who could literally change your life or your business) is ready to listen, do...
Marketing Mentality
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How to Avoid the “Shiny Penny” Marketing Mentality

One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to that new (insert former SNL cast member here) movie, but my kid wanted to go to see that new animated film.” True, these films really are...
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Media Today: A Never Ending, Ever Changing Las Vegas Buffet

Ever been to Las Vegas' renown buffets?  The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés?  That my friends is a great analogy of today's media landscape. I come from "traditional"/linear media: television.  One in which most programs are paid for by a...
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How to Incentivize Your Lean Startup Team

Incentivize Startup Employees and Build a Dream Team Entrepreneurs create startups for a reason: They don’t want to be stuck in a cubicle performing the same mundane tasks every day like cogs in a bigger machine. Startup employees typically have the same goals, and working for a startup provides experiences corporate America simply can’t offer....
Trade Show ROI
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Manage Team Stress For Better Productivity

Team Stress Can Effect Productivity A business owner must manage the levels of stress in the organisation. This is essential  for improved productivity levels and happy teams. This can be driven by both, policy as well as conscious effort. Mental stress is passed on from top to bottom, in every organisation. It is important to...