Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. What's yours?
Before getting to employee goals, explain to them the company's strategic direction and your mandate, then ask employees to write an initial list of their goals, writes Dan McCarthy. An honest discussion with open-ended coaching questions can then be used to finalize employee targets.
In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges — meetings packed with data-drenched...Read More
Ever heard of “The Conference Board”? It’s a global, independent business membership and research association. Their mission is to provide organizations with the practical knowledge they need to improve their performance,...Read More
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would...Read More