Don’t set performance goals alone

03 Oct 2014
Before getting to employee goals, explain to them the company's strategic direction and your mandate, then ask employees to write an initial list of their goals, writes Dan McCarthy. An honest discussion with open-ended coaching questions can then be used to finalize employee targets.

The Risks of Ascent

15 Oct 2013
[2196 words | 8 minute read] As a business consultant I am painfully aware of the inherent risk in starting/growing a company. I work with entrepreneurs from cradle to grave;...
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The Axiom of Value

06 Apr 2007
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would...
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