Don’t set performance goals alone

Before getting to employee goals, explain to them the company's strategic direction and your mandate, then ask employees to write an initial list of their goals, writes Dan McCarthy. An honest discussion with open-ended coaching questions can then be used to finalize employee targets.

The Axiom of Value

For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would... Read More