Browsing Category
Case Studies
128 posts
This Jewelry Store Boosts its Holiday Traffic with Google My Business
Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride…
The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)
Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will…
The Naming Book: A Lesson in Branding from Evol Foods
The following is excerpted from “The Naming Book: 5 Steps to Creating Brand and Product Names that Sell”…
GoDaddy’s State of Entrepreneurship Study Shows Millennials are Leading the Pack in 2020
It’s inspiring to reflect on how the state of business has evolved over the years. There has been…
How Google Transformed This Party Planner’s Business
As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always…
Why Two Marines Moving is One of the Fastest-Growing Private Companies in America
Nick Baucom served his country honorably for six years as a U.S. Marine. When he came home, he…
How HalloweenCostumes.com Boosts its Business with Google
The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In…
Girls Who Code: Building Opportunities Out of Obstacles
The following is excerpted from “Legacy in the Making” by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education…
Harry Barker Shares its Secret to Double-Digit Annual Growth
New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while…
How This Law Firm Bootstrapped its Way to Success
John Pascoe is the founder of the Pascoe Law Firm, a dual-practice law firm in the Houston area…
Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
How This Detroit Startup Built a Company to Keep Athletes Safer
“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before…
Pie Junkie Uses Google to Bring Customers in for a Slice
For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. “Leslie…
How the Eco-Friendly Natural Baby Company Achieved 32 Percent Annual Growth
When Kim Ormsby was pregnant with her second child, she realized how difficult it was to shop for…
How This Entrepreneur Made Monday the Happiest Day for Employees
Shaun Savage is the founder and CEO of GoShare, a company that considers itself “your friend with a…
How a European Startup Increased Revenue by 14,315 Percent
Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world;…
What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers
The following is excerpted from “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Copyright © 2019 by…
UrbanStems Delivers Fresher Flowers and Better Customer Experience
Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead.…
4 Signs Your Business is Growing Too Fast and What to Do About It
A growing business is a great thing, and it is what we all strive for. Rapid growth can…
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from “The Gen Z Frequency: How Brands Tune in and Build Credibility” by Gregg…