The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)
Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will…
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Case Studies
21 posts
The Naming Book: A Lesson in Branding from Evol Foods
The following is excerpted from “The Naming Book: 5 Steps to Creating Brand and Product Names that Sell”…
GoDaddy’s State of Entrepreneurship Study Shows Millennials are Leading the Pack in 2020
It’s inspiring to reflect on how the state of business has evolved over the years. There has been…
Girls Who Code: Building Opportunities Out of Obstacles
The following is excerpted from “Legacy in the Making” by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education…
How This Law Firm Bootstrapped its Way to Success
John Pascoe is the founder of the Pascoe Law Firm, a dual-practice law firm in the Houston area…
Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
How This Entrepreneur Made Monday the Happiest Day for Employees
Shaun Savage is the founder and CEO of GoShare, a company that considers itself “your friend with a…
How a European Startup Increased Revenue by 14,315 Percent
Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world;…
What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers
The following is excerpted from “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Copyright © 2019 by…
4 Signs Your Business is Growing Too Fast and What to Do About It
A growing business is a great thing, and it is what we all strive for. Rapid growth can…
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from “The Gen Z Frequency: How Brands Tune in and Build Credibility” by Gregg…
Shark Tank: A Case Study in Patent Protection for Startups
Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here,…
How to Build a Compelling Narrative for Your Startup
The following is excerpted from “Regulatory Hacking: A Playbook for Startups” by Evan Burfield with J.D. Harrison with…
How to Rebrand Your Startup: An Uber Case Study
Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can…
Study Explores the Current State of American Small Business Owners
The early bird gets the worm. Nice guys finish last. You snooze, you lose. Sound familiar? As entrepreneurs,…
Creative Clarity: The Elements of a Creative Culture
The following is excerpted from “Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company” by…
Perfect Your Pitch to Exceed Your Crowdfunding Campaign Goal
SunPort is a solar startup that blew its crowdfunding goal out of the water by promising to deliver…
BarkBox Co-Founder and CEO Shares 3 Lessons for Staying Ahead in Business [Book Excerpt]
After serving four active deployments, former Navy SEAL sniper and instructor Brandon Webb returned to civilian life and…
The Art of Opportunity: Casper Reinventing the Mattress Business [Case Study]
The Opportunity: The Hassles of Buying a Mattress Have you ever purchased a mattress? For most folks, the…
Tapping Into Empathy: Turn Your Everyday Insights Into the Next Big Thing [Book Excerpt]
The following is excerpted from “Hunch: Turn Your Everyday Insights into the Next Big Thing” by Bernadette Jiwa…