Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in…
Browsing Category
Market Your Business
541 posts
12 Unique Ideas For Memorable Sales Pitches
So, how do you make your sales pitches effective and memorable? Some ideas include focusing on benefits, telling…
Effective Marketing and Advertising Techniques for New Restaurant Offerings
Introducing new restaurant offerings like menus, culinary events, or unique dining experiences is both exciting and challenging for…
How Targeted B2B Marketing Can Boost Your Small Business Sales
B2B marketing is different from B2C selling. It means selling your products or services to other businesses rather…
Three Branding Strategies That Made Nutella a Business Success
With the hazelnut-based spread Nutella turning 60 years old in 2024, it’s worth taking a minute to look…
The Importance Of SEO In Digital Marketing
Businesses that want to get discovered by potential customers have various options at their disposal, but one of…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
How to Use AI Copilot to Create a Marketing Strategy
Whether you’re a startup striving for visibility or an established business, the challenge of getting your products and…
Craft Email Campaigns That Resonate With Subscribers, Reach Goals
If you’ve been on the internet for a hot minute, you know that people are done reading content…
8 Ways a Great Social Media Presence Can Drive Startup Growth
Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By…
Email Marketing Optimization for eCommerce
Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy…
An Easy Checklist for Editing Photos for Social Media
Before you cram your social feeds with a cavalcade of photos, you need to edit them. And doing…
Social Media Influencing: Side Hustle or Full-Time Job?
Nearly 63% of Americans say they would quit their day jobs tomorrow if they could become successful influencers…
Trust Signals: Brand Building in a Post-Truth World
Excerpted from “Trust Signals: Brand Building in a Post-Truth World” by Scott Baradell. Published by Lioncrest Publishing Copyright…
PROMPT: How ChatGPT Might Help You with Clients … and Even Life in General
When we got word about a new book called PROMPT that explores — and employs — ChatGPT, our…
7 Marketing Trends Startups Should Keep Their Eye on in 2023
So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still…
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example,…
From 0 to 60 M.P.H.: How to Launch Your Brand Quickly and Effectively
One of the most challenging parts of starting a new business is building a brand. With so many…
What Startups Need To Know About Content Marketing
Content marketing is more than just a way to attract visitors to your website. It also fuels social…
What It Takes to Make it as a Micro-Business
Micro-businesses are having a moment. They’ve grown considerably in the last several years, initially prompted by pandemic regulations…