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How to Motivate Your Team Using Milestone Charts
When planning and tackling a project, there are a variety of ways to help your team stay on track. You can keep a list, create a Kanban board, or use other organization resources. Another popular method is to focus on reaching your project milestones. Milestones are important steps that need to be completed to finish...
Be Cautious When Choosing a Business Partner
Sometimes the best way to start a successful business is to establish a business partnership. The right partner can bring expertise, new perspectives and networking connections that help your business get off the ground. In contrast, when you jump into a business partnership without properly vetting your partner, it could spell disaster for your company....
Crowdfunding is on the Rise: Here’s What That Means for Entrepreneurs
It's fair to say that starting a business is bittersweet, especially in 2021. On one hand, it's exciting to realize your entrepreneurial dream, but on the other hand, common challenges like raising business capital can discourage entrepreneurs from progressing a business venture. However, even during the pandemic, new business applications were at an all-time high. By...
The Pros and Cons of B2B Data-Driven Marketing
Data-driven marketing is a marketing strategy that uses data to define consumer behavior patterns and then uses that information for marketing purposes. For example, if the pattern shows that the majority of your target audience is engaging with you on social media, then you would invest your advertising budget there. The main goal of this...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
3 Powerful Ways to Build Social Proof and Make Your Business Stand Out
In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on social proof because it eliminates the guesswork from making our own choices and decisions. The brain prefers to copy what...
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
The Fastest Growing Businesses You Can Start From Home in 2021
Starting a side hustle or turning a passion into a career is becoming more popular, but how can aspiring entrepreneurs ensure there is demand for their services as well as growth potential in their field? LegalZoom analyzed some of the most profitable small business ideas from the Bureau of Labor Statistics’ Occupational Outlook Handbook, and...
Boost Your Brand Through Social Media Engagement
In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with your audience in a meaningful way. With this in mind, let's talk about boosting your brand with social media engagement....
Big News: Consumers are Still Shopping Small During the Pandemic
The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
E-Commerce Fraud: How it Happens and How You Can Stop it
E-commerce fraud comes in many forms, all of which are extremely dangerous to consumers and online businesses alike. E-commerce fraud is widespread: according to econsumer.gov, in just three months, between January and March 2019, there were 5,305 e-commerce fraud reports in the U.S. In addition to being rampant, e-commerce fraud is constantly evolving, as cybercriminals...
A Startup Guide to Advertising on Amazon
Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the platform to do so. That’s right: Amazon has opened up its marketing wing to non-sellers, so you can compete directly with those who already operate on Amazon. StartupNation exclusive discounts and savings on Dell products and accessories:...
How to Build Your Brand with User-Generated Content
In this guide, we explore how you can supercharge your startup’s marketing with user-generated content (UGC). What is user-generated content? User-generated content, or UGC, refers to online content related to a brand that has been voluntarily produced by its customers. UGC may take many forms, including comments, blogs, images, videos, social media posts and more. Brands often...
How to Use LinkedIn to Promote and Grow Your Business
Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your business to be a “customer-first” outfit, a professional online network is essential. Regardless of size or stage, an astonishing 30 million companies maintain a profile on LinkedIn. In fact, 90 percent of executives report picking LinkedIn as...
8 Graphic Design Trends Your Startup Should Know About in 2020
Over the past few years, you've probably seen an explosion of bright colors, loud patterns and innovative designs when it comes to graphic design. However, those bold techniques are going to take a big step back in 2020. In fact, the most popular trends this coming year are going to be very reserved, natural and timeless...
Mind-Blowing Video Marketing Statistics to Step Up Your Marketing Campaign in 2020
In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity for internet users, as 55 percent of consumers watch online videos every day. Since it is an incredibly shareable medium,...
5 Reasons Why Entrepreneurs Need Content Marketing
If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign is for you, consider the fact that 91 percent of B2B marketers use content marketing. Here are the five main...
Keep Your Startup Growing by Avoiding These Financial Pitfalls
You put a lot on the line when you start your own business. You’re committing yourself to long hours, hard work and a great deal of uncertainty. And if you’re expecting to brave the shark tank with a huge influx of cash from investors, think again. Venture capitalists account for only 0.05 percent of startup...
15 Proven Ways to Generate Sales
As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with special offers and deals will keep your customers wanting more. If your business is just about to open its doors...
Determining the ROI of Social Media Marketing
Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social media plan, it’s difficult to track whether your content is producing a favorable ROI. Did that popular Facebook post actually...