Research-Backed Strategies for Startups to Supercharge Audience Engagement
People’s attention spans keep shrinking and the competition for their time, eyes and ears keeps getting fiercer. Even…
Browsing Tag
design
19 posts
Top 7 AI Tools to Supercharge Your Small Business in 2025
Small businesses often operate with constrained budgets and limited resources. Hence, teams must automate repetitive and time-consuming tasks…
Value Proposition Tips: How to Communicate Your Selling Points Quickly and Effectively
Boosting sales on your website isn’t merely about having a fantastic product in your offer. It’s just as…
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand…
3 Types of Design Your Early-Stage Company Should Focus on
We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more…
The Art of Design (and Management) in Entrepreneurship
StartupNation Radio is brought to you by our sponsor, Pappas Financial. On this episode of StartupNation Radio, Jeff…
How to Design a Pitch Deck That Captures a Crowd
Starting a business is the ultimate dream for many, but often times, what stands in the way of…
5 User Testing Mistakes That Even Experienced Startups Make
“We had a big idea and we freaking went for it,” Kash Shaikh, Besomebody CEO, wistfully told the company’s community earlier…
The Real Cost of Starting a Business Using WordPress
Starting any business from the ground up is challenging, especially when you have a plethora of responsibilities and…
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it…
Top Content Management Systems for Your Small Business
A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites,…
5 Ways to Tell Your Brand’s Story Using Creative Design
How does your brand engage with its audience? One easy way of telling your brand’s story is with visuals.…
How Do Fonts and Colors Influence Your Audience?
Whether you want someone to download an e-book from your site or spend money on your products or…
How to Create the Right Startup Workspace [Infographic]
Building a strong team of employees is a crucial step for any startup, but if you’re not maximizing…
Colour Psychology: Affects of Colour [Infographic]
Colour Psychology Marketers, advertisers and designers use colour psychology to appeal to and broaden their targeted consumer base. Small business…
The Anatomy of a Perfect Checkout Page
Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business…
Free Tools for Entrepreneurs & Tech Startups
Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made…
The client-designer relationship
A client-designer relationship can be trying at best. Learn how both sides of this team can work towards the same goal without compromising their expertise or values.
Avoid a potential identity crisis with a well-planned logo project
For over three decades I have been working with small businesses and startups in the creation of logos…