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internet marketing

15 posts
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3 Lessons for Balancing a Side Hustle When Launching a Business

Any founder will tell you that starting a new business while working another job (or two for that matter) is lousy. Figuring out what that side hustle, or main hustle, will be to support launching this new endeavor is going to suck up two things in your life: your time and attention. But it’s important...
internet marketing
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The No. 1 Tool Your Startup Needs for Successful Internet Marketing in 2018

Over the past couple of years, DIY website builders have become the go-to for many entrepreneurs and startup businesses. From platforms like Wix and Weebly to Squarespace, the perceived value for freelancers and small businesses is a low-cost solution which makes it easy to build a nice website that is “SEO-friendly.” While website builders have...
KaiKini
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KaiKini Uses Google AdWords to Target Customers

Before she started manufacturing bikinis in her spare bedroom, Taryn Rodighiero had never sewn before. “I’d never even sewn a button,” she says, “but I just decided this is what I was going to do.” For years, she’d been dissatisfied with the swimwear available to active women like herself, so in 2010 she set out...
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5 Marketing Lessons We Can Learn from Google

I am always looking for marketing lessons to help my small business clients get better results.  This week I got an unsolicited telephone call from Google, of all companies, which started me thinking.  Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing?  I'd be interested to hear what the people...
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Business Owners: If I Had Known Then What I Know Now

I've made many mistakes in business as a business owner the last 20 years.  There was a time in the beginning when I thought that I had all of the time in the world.  But now I feel like I can't afford the luxury of wasting precious time anymore by making costly mistakes. If you're...
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5 Internet Marketing Ideas to Double Your Sales in the New Year

1) Learn From Your Own Blog Do you check out your blog posts to see which posts are getting the most re-tweets or comments? You should. Every week, I go through my posts and take notes about what worked and what didn’t. If you don’t know what your audience liked in the past, you won’t...
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7 Great Tips for Marketing Your Business Using a Facebook Fan Page

Mashable.com recently announced that Facebook results will be integrated into real time search results on Google.  This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility and get found by new customers.  But if you don't have a Facebook Fan page for your business, you will...
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Get Real. Get Real-Time, That Is.

Ready or not, Google is turning real-time. In the past week, Google has started including real-time listings on the first page of its results. The initiative is appropriately called "Real-Time Search." So, instead of just listing articles, images, videos, blog postings, etc. in its results, Google is now incorporating a list of rotating items from...
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Improve Your Website’s Usability in 30 Minutes or Less

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes. Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of...
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23 Google Tools for Your Website

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips. Here are some of the essential Google tools for your website to ensure that your website...
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The Internet Marketing Checklist for Small Business

Running your own business? Looking for new ways to market your products or services online? Then read through The Internet Marketing Checklist for Small Business below, and see if you should be adding a few more tactics to your marketing toolbox. THE INTERNET MARKETING CHECKLIST FOR SMALL BUSINESS Website You have a website, right? If...
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Internet Marketing: 3 Quick and Easy Tactics

You want to get in front of your target audience online. You want to drive more traffic to your website. You want to generate more leads through your website. And you want to do all of this cost effectively. To that end, try the following three quick & easy Internet marketing tactics to give your...
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The Internet Continues to Evolve… To Your Benefit

If you were expecting a blog from Jeff & Rich, don't be disappointed. As they continue to create more content, answer questions on the radio show, and take the many calls and emails they've received since the latest Costco Connection Magazine was published, I offered to provide some of my thoughts, or at least some...
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Internet businesses are fanatical about numbers – you should be too

If you don't know where you're going, you probably won't get there. But is it a good thing to be a daily scoreboard watcher? I've been going through a lot of this type of strategy conversation of late as we set goals and identify the tactical strategies to exceed them. Insert any statistical analogy you...