8 Reasons Why Your Startup Needs Media Coverage
The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists”…
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PR
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StartupNation Growth Hacks #9: Stand Out With Powerful PR
The ninth in a series. You’ve started a business you love – and you want others to find…
PR Is About Perception: The 5 Stages to Positive Branding
The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original.…
How to Write a Press Release Editors Won’t Toss
You think your company news is a big deal but will an editor feel the same way? Getting…
5 Ways to Retain Talent by Using Relational Intelligence
The following is adapted from “Relational Intelligence: The Five Essential Skills You Need to Build Life-Changing Relationships” by…
How to Deal With Negative Publicity: Resist the Spin, Embrace Facts
Excerpted from “The Public Relations Handbook” copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books,…
4 Ways Supporting Corporate and Public Art Benefits Startups
From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and…
7 Essentials for Successful PR in 2022
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new…
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping…
Life of Purpose: Lindsey Walenga Elevates Businesses Through Storytelling
From a young age, Lindsey Walenga had an innate sense that her life’s work would involve connecting people.…
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in…
How to Build Business Credibility With a Limited Budget
What drives consumers to a business? For many customers, brand and reputation are at the heart of their…
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have…
4 Ways to Get Your Startup Media Attention for Free
As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the…
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed…
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it…
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before…
Use Public Relations to Grow Your Business
You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have…
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you’ve seen so often you can recite every line (with the…
Pitching Your Startup to the Media
Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services…