Why Startups Stall After Early Traction: The Positioning Trap
There’s a specific, quiet kind of panic that sets in for a founder when the early adopter surge…
Browsing Tag
product market fit
17 posts
A Step by Step Guide to Launching a Minimum Viable Product
Launching a Minimum Viable Product is the first step for any early-stage founder. It’s the fastest way to…
Here’s Why Market Timing is Everything When it Comes to Startup Success
The following is excerpted from “SUPER FOUNDERS: What Data Reveals About Billion-Dollar Startups” by Ali Tamaseb. Copyright © 2021. Available…
What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward
So, you’ve got a startup idea. The first major challenge you’ll need to overcome is achieving product-market fit.…
What Many SaaS Startups Get Wrong About Freemium
Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory…
3 Types of Design Your Early-Stage Company Should Focus on
We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more…
How to Choose the Ideal Side Hustle to Start at Home During Quarantine
There’s no time like the present to start a side hustle, especially since many of us have extra…
9 Business Moguls on How to Break Into a New Industry and Make it to the Top
Looking to blaze into a new industry? We asked some of the world’s smartest business people and Advisors…
4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit
In the exciting rush of developing a product and creating a company, founders don’t always remember a critical…
6 Performance Metrics Your Startup Should Track for Success
Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not…
4 Simple Ways to Implement Customer Research on a Budget
As an entrepreneur, it’s easy to get swept up in the allure of branding. If something is cool…
How to Scale Your Digital Marketing Efforts While You’re in the First Year of Business
You’ve got a great idea, enough funding to hire an expert team and a developed product ready for…
Lessons Learned From Scaling an Early Stage Startup Internationally
Many companies that have their eyes on unicorn status first have humble beginnings. When launching your product or…
3 Things Entrepreneurs Must Do to Increase Their Startup’s Chance of Survival
Entrepreneurship is often idealized — you can “be your own boss,” attain “financial freedom” and work a “four…
Entrepreneurs, is Your Product Fit For the Market?
As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it’s…
5 User Testing Mistakes That Even Experienced Startups Make
“We had a big idea and we freaking went for it,” Kash Shaikh, Besomebody CEO, wistfully told the company’s community earlier…
Growth Hacker Raymond Fong on Taking Your Startup From Zero to 60
Raymond Fong is co-author of “Growth Hacking: Silicon Valley’s Best Kept Secret” and co-founder of Deviate Labs, a…