Browsing Tag

target audience

43 posts
target audience
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Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
crowdfunding tips
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10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
product launch
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7 Steps to Successfully Launch a Product

There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business School research, 95 percent of new products fail in their first year. You may have a great, ground-breaking product idea,...
valuable content
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How to Create Valuable Content That Rises Above the Noise During a Crisis

How many times over the past few months have you been told that you must weather the storm of this unprecedented crisis? Business leaders from across sectors have been flooding to online outlets to offer their tips on how to get through the coronavirus crisis, adapt to changing circumstances, and best leverage the “new normal”...
data driven growth
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4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth

Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources available than ever before to help drive growth.  You can achieve reliable growth by tapping into the data that is...
style and substance audience
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How to Add Value to Your Target Audience Through Emotional Branding

The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to Build Their Confidence, Their Brands and Their Bank Accounts” © Liz Dennery Sanders 2018  StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Why do I need a brand? In...
thought leaders
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4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers

The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring entrepreneurs is, many of the skills and practices that successfully attract followers (who, ideally, become paying customers) are transferable and can be applied to your business. Thought leadership is a multi-billion dollar industry. And in one way...
email marketing
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7 Common Email Marketing Mistakes and How to Fix Them

Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing campaigns provide for small businesses, newsletters are an essential part of keeping and creating engaged customers. A good marketing strategy...
video
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4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience. This...
automation
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5 Automation Opportunities Every Startup Should Seize

What’s the one thing you wish you’d known when founding your first startup? For me, it’s this: the worst prescription for burnout is more work. Entrepreneurs tend to assume hard work can solve anything. But burnout is different: The more time stressed-out founders put in, the more detached and exhausted they feel. Founders may not...
SaaS
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Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to deviate resources from what they know already works. Regardless of personal reaction to the issue of growth, it is nonetheless...
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
consumer lifestyle data
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Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer insights in an age in which tech has truly taken over is data-powered. In order to achieve marketing success, your...
facebook ad
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10 Tips to Stay Ahead of the Facebook Ad Marketing Curve

In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a daily basis. For every guru who scales their business using a formula, you’ll find 10 others who achieved success at scale using 10 totally different methods. We test our hypothesis, and then based on the data analysis...
social media
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How to Determine Which Social Media Platforms Your Audience Uses

If you’re just starting your social media marketing efforts, you might be tempted to jump in and create profiles on Twitter, Facebook, Instagram, Snapchat, LinkedIn, and whatever else the cool kids are using. Please don’t. The fact is, your customers probably only frequent one or two of these social media channels. It’s up to you...
social media
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How to Advertise Your Business on Social Media

Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing customers while building brand awareness. Despite the popularity of social media platforms like Facebook, LinkedIn, Instagram and Twitter, advertising in...
thought leadership
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How to Use Thought Leadership to Distinguish Your Brand

When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is a tough one. Unless your product or service is truly industry-disrupting (and most successful ones aren’t), it can be difficult to communicate how your company is different. After all, everyone is touting their “quality customer service.” But...
competition
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How 12 Successful Business Titans Set Themselves Apart From the Competition

Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know your business inside out "To separate yourself from the pack, you have to solve a problem for your customers. Then...