Browsing Tag
target audience
43 posts
10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs
Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to...
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an...
4 Things Entrepreneurs Need to Know to Successfully Launch and Monetize a Website
Launching your first website is exciting. However, figuring out how to turn that website into a successful business can feel like a grueling task. As an entrepreneur, you want your content to boost your website...
Building a Mobile App? Here’s Why an MVP Will Benefit Your Business in the Long Run
If you’re an entrepreneur with a fantastic new product or service, there’s often nothing more tempting than wanting to release it into the world in its full glory. But, from a business perspective, this is...
7 Steps to Successfully Launch a Product
There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business...
How to Create Valuable Content That Rises Above the Noise During a Crisis
How many times over the past few months have you been told that you must weather the storm of this unprecedented crisis? Business leaders from across sectors have been flooding to online outlets to offer...
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources...
How to Add Value to Your Target Audience Through Emotional Branding
The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to Build Their Confidence, Their Brands and Their Bank Accounts” © Liz Dennery Sanders 2018 ...
4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers
The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring entrepreneurs is, many of the skills and practices that successfully attract followers (who, ideally, become paying customers)...
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing...
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...
5 Automation Opportunities Every Startup Should Seize
What’s the one thing you wish you’d known when founding your first startup? For me, it’s this: the worst prescription for burnout is more work. Entrepreneurs tend to assume hard work can solve anything. But...
Why Adding SaaS is Essential to Scaling Your Service Business
All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to...
DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all...
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer...
10 Tips to Stay Ahead of the Facebook Ad Marketing Curve
In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a daily basis. For every guru who scales their business using a formula, you’ll find 10 others who...
How to Determine Which Social Media Platforms Your Audience Uses
If you’re just starting your social media marketing efforts, you might be tempted to jump in and create profiles on Twitter, Facebook, Instagram, Snapchat, LinkedIn, and whatever else the cool kids are using. Please don’t....
How to Advertise Your Business on Social Media
Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing...
How to Use Thought Leadership to Distinguish Your Brand
When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is a tough one. Unless your product or service is truly industry-disrupting (and most successful ones aren’t), it...
How 12 Successful Business Titans Set Themselves Apart From the Competition
Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know...