Browsing Tag
target audience
44 posts
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t…
10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs
Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in…
Building a Mobile App? Here’s Why an MVP Will Benefit Your Business in the Long Run
If you’re an entrepreneur with a fantastic new product or service, there’s often nothing more tempting than wanting…
7 Steps to Successfully Launch a Product
There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You…
How to Create Valuable Content That Rises Above the Noise During a Crisis
How many times over the past few months have you been told that you must weather the storm…
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into…
How to Add Value to Your Target Audience Through Emotional Branding
The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women…
4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers
The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring…
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong…
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do…
5 Automation Opportunities Every Startup Should Seize
What’s the one thing you wish you’d known when founding your first startup? For me, it’s this: the…
Why Adding SaaS is Essential to Scaling Your Service Business
All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability,…
DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town…
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand…
10 Tips to Stay Ahead of the Facebook Ad Marketing Curve
In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a…
How to Determine Which Social Media Platforms Your Audience Uses
If you’re just starting your social media marketing efforts, you might be tempted to jump in and create…
4 Things Entrepreneurs Need to Know to Successfully Launch and Monetize a Website
Launching your first website is exciting. However, figuring out how to turn that website into a successful business…
How to Advertise Your Business on Social Media
Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts…
How to Use Thought Leadership to Distinguish Your Brand
When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is…
The Essential Dos and Don’ts of Writing a Business Plan
Successful business plan creation involves a certain set of rules you should follow closely for maximum results. Check…