Why Marketing Strategy Trumps Tactics for Time-Strapped Entrepreneurs
Marketing can often feel like juggling knives—dangerous, exhausting, and with no clear end in sight. For sole entrepreneurs…
Browsing Tag
value proposition
22 posts
Brand Strategy: What It Is and How It Defines Your Marketing Plan
Do you want to learn more about brand strategy and how it can affect your marketing plan? If…
Why and How to Offer a Unique Value Proposition to B2B Clients
In the fast-paced and competitive world of B2B marketing, standing out from the crowd is essential. To capture…
How to Craft Value Propositions for Your Brand
Regardless of what product or service your startup offers, you will have competition. For example, if you open…
How to Stay Top of Mind and Boost Referrals in Any Business
Referrals are the highest compliment to your business — but it takes work to get them. There’s a…
Investment Tips From the Funder and Founder Perspective
Recently, Sofia Fund, one of the country’s longest-running angel investor groups focused exclusively on women-led startups, invested in…
7 Social Media Promotion Tactics to Try With Your Next Piece of Content
Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s…
Activating on Ideas to Build Your Startup’s Products and Ventures
The following is excerpted from “Born to Build: How to Build a Thriving Startup, A Winning Team, New…
The 7 Elements of Business Development
Not all startups are based on a unique product or gizmo that would feel at home on the…
Many Entrepreneurs Hope Gig Economy Leads to New Career
The rise of the gig economy has reshaped the way Americans approach their careers. Just a decade or…
Your Startup’s Website: A Complete Checklist
When you get your website right, it will do all the hard work for you. It will generate…
Carry Your Message Throughout Your Business
Your Message and Your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting…
Write Out Your Unique Value Proposition
Ready? Here we go! Let’s write out your Unique Value Proposition Welcome back to the blog series, “Change…
Distinguish Your Cause with “-EST”
How to distinguish your cause with “-EST” Welcome back to the blog series, “Change Your Message,” and today’s…
At Your Service: How To Distinguish Your Services
Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series,…
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1 Conclusion
Your UVP and Marketing Magic – The Conclusion of Tip #1 Welcome back to the blog series, “Change…
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1
Your UVP and Marketing Magic – Tip #1 (continued) Welcome back to the blog series, “Change Your Message,”…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 4
Your UVP and Marketing Magic – Part 4 – Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 3
Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, “Change Your Message.” So…
Change Your Message: Creating a UVP to Make Marketing Magic – Part 2
One Step At A Time: What Makes You Unique? Welcome back to the blog series, “Change Your Message”…