value proposition Archives

Why and How to Offer a Unique Value Proposition to B2B Clients

In the fast-paced and competitive world of B2B marketing, standing out from the crowd is essential. To capture the attention and loyalty of your B2B clients, you need to offer them a unique value proposition...

byAmy John

January 7, 2024

How to Craft Value Propositions for Your Brand

Regardless of what product or service your startup offers, you will have competition. For example, if you open a restaurant in New York City, you will be competing with 23,650 other businesses for customers. If...

byAlaina Chiappone

August 23, 2022

How to Stay Top of Mind and Boost Referrals in Any Business

Referrals are the highest compliment to your business — but it takes work to get them. There’s a fine line between staying top of mind with referral sources and being pushy. Here’s how these relationship...

byThe Oracles

May 7, 2022

Investment Tips From the Funder and Founder Perspective

Recently, Sofia Fund, one of the country’s longest-running angel investor groups focused exclusively on women-led startups, invested in StormSensor, a climate tech company that helps municipalities manage flooding caused by climate change. Both company’s CEOs...

byCathy Connett and Erin Rothman

March 3, 2020

7 Social Media Promotion Tactics to Try With Your Next Piece of Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious...

by Jayneberinger64

March 7, 2019

Activating on Ideas to Build Your Startup’s Products and Ventures

The following is excerpted from "Born to Build: How to Build a Thriving Startup, A Winning Team, New Customers and Your Best Life Imaginable" by Jim Clifton and Sangeeta Badal, Ph.D. Copyright 2018 Gallup, Inc....

byJim Clifton and Sangeeta Badal, Ph.D.

June 19, 2018

The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell...

byTom McMakin

June 7, 2018

Many Entrepreneurs Hope Gig Economy Leads to New Career

The rise of the gig economy has reshaped the way Americans approach their careers. Just a decade or two ago, “moonlighting” was frowned upon by many employers, but attitudes have changed. Today, it’s not uncommon...

byKira Brecht

November 20, 2017

Your Startup’s Website: A Complete Checklist

When you get your website right, it will do all the hard work for you. It will generate new customers, clients and sales. It’s often the first impression your business makes, so there’s a lot...

byLisa Froelings

October 1, 2017

Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 3, "Carry Your Message Throughout Your Business." (If you missed our last post...

byOlga Mizrahi

March 17, 2015

Write Out Your Unique Value Proposition

Ready? Here we go! Let's write out your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 2, "Write Out Your Unique Value Proposition." (If you...

byOlga Mizrahi

March 16, 2015

Distinguish Your Cause with “-EST”

How to distinguish your cause with "-EST" Welcome back to the blog series, "Change Your Message," and today's post, "Distinguish Your Cause with "-EST" (If you missed our last post or simply need a refresher)...

byOlga Mizrahi

January 27, 2015

At Your Service: How To Distinguish Your Services

Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series, "Change Your Message," and the next series of posts starting with "How to Distinguish Your Services." (If...

byOlga Mizrahi

January 26, 2015

Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1 Conclusion

Your UVP and Marketing Magic - The Conclusion of Tip #1 Welcome back to the blog series, "Change Your Message," and the conclusion of Tip #1: Pinpoint Your Unique “-EST”-ness, "From to EST UVP in...

byOlga Mizrahi

January 12, 2015

Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1

Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part...

byOlga Mizrahi

January 12, 2015

Change Your Message: Creating a UVP to Make Marketing Magic – Part 4

Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness....

byOlga Mizrahi

January 9, 2015

Change Your Message: Creating a UVP to Make Marketing Magic – Part 3

Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your...

byOlga Mizrahi

January 8, 2015

Change Your Message: Creating a UVP to Make Marketing Magic – Part 2

One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the...

byOlga Mizrahi

January 7, 2015

Change Your Message: Creating a UVP to Make Marketing Magic– Part 1

Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise”...

byOlga Mizrahi

January 6, 2015

Increase conversion rate from your marketing efforts

Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal...

byJoshua Crawford

October 31, 2014