Browsing Tag

value proposition

18 posts
referrals
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How to Stay Top of Mind and Boost Referrals in Any Business

Referrals are the highest compliment to your business — but it takes work to get them. There’s a fine line between staying top of mind with referral sources and being pushy. Here’s how these relationship masters and advisors in The Oracles find this balance and win referrals. 1. Create content and meet right away We do our...
investment
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Investment Tips From the Funder and Founder Perspective

Recently, Sofia Fund, one of the country’s longest-running angel investor groups focused exclusively on women-led startups, invested in StormSensor, a climate tech company that helps municipalities manage flooding caused by climate change. Both company’s CEOs are highly skilled in their respective roles: giving and getting investments. Cathy Connett is CEO and managing partner of Minneapolis-based...
social media
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7 Social Media Promotion Tactics to Try With Your Next Piece of Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious time you spent creating that perfect post won’t yield any results if you don’t promote it properly. No matter how...
business development
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The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell products at all. Think web designer, freelance editor, attorney or architect. Key to their success is finding and bringing on...
gig economy
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Many Entrepreneurs Hope Gig Economy Leads to New Career

The rise of the gig economy has reshaped the way Americans approach their careers. Just a decade or two ago, “moonlighting” was frowned upon by many employers, but attitudes have changed. Today, it’s not uncommon for full-time employees to have a side gig as they pursue their entrepreneurial passion or dream. Many entrepreneurs use the...
website
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Your Startup’s Website: A Complete Checklist

When you get your website right, it will do all the hard work for you. It will generate new customers, clients and sales. It’s often the first impression your business makes, so there’s a lot at stake when it comes to building your website. As an entrepreneur, you’ve already got the necessary vision to take...
Niche Marketing
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Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 3, "Carry Your Message Throughout Your Business." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga Mizrahi's UVP Worksheet? You'll...
Niche Marketing
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Write Out Your Unique Value Proposition

Ready? Here we go! Let's write out your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 2, "Write Out Your Unique Value Proposition." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga...
Niche Marketing
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Distinguish Your Cause with “-EST”

How to distinguish your cause with "-EST" Welcome back to the blog series, "Change Your Message," and today's post, "Distinguish Your Cause with "-EST" (If you missed our last post or simply need a refresher) click here, now let's "distinguish your cause." Even if you’re not selling a product or service (as is the case...
Niche Marketing
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At Your Service: How To Distinguish Your Services

Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series, "Change Your Message," and the next series of posts starting with "How to Distinguish Your Services." (If you missed our last post or simply need a refresher click here!), now on to today's post! Services, of course,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1

Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part of Tip #1 click here). What’s Your –EST? Defining that special something that you are especially good at, the core...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 4

Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness. Tip 1: Pinpoint Your Unique “-EST”-ness Differentiate or die. It may sound overly dramatic but it is, in fact, that...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 3

Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your product, service or cause?" Well. . . Second Verse, Same as The First? Almost everything that people need already exists...and,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 2

One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the delivery method for getting it out there. I’ll go into the countless forms of available media, advertising, and sales opportunities...
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Change Your Message: Creating a UVP to Make Marketing Magic– Part 1

Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise” out there in the marketplace and, in order to overcome the clamor, you really have to stand out. But changing...
Web Marketing
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Increase conversion rate from your marketing efforts

Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal on your site - be that making a purchase or completing an enquiry form. Naturally, the higher this rate is...