Doing business internationally
There are a few main methods of scaling your business, including: investing more in online or offline advertising,…
Sales continued: Listening to your customers
In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson…
The art of the sale
The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability…
Creating a mission statement
If you are in the process of launching or revamping your business and you have a solid business…
Tracking your email messages saves time and money
Let’s imagine for a moment that you have gone through all the necessary steps to create and develop…
Perceived value continued
Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is…
Improving your product’s perceived value
In a recent post about the Four Ps of Marketing, I discussed how you can use your email…
Have Passion for Your Company
We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can…
Promoting your business
Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message,…
The Four Ps of Marketing: Product
Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up…
The Price is right: The Four Ps of Marketing continued
Once you have created your product and decided where to market your business, it’s time to determine a…
Place: It’s all about the location
In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and…
Using Sign-up forms for event planning and management
In my last post, I discussed the importance of blogging for your business. Blogging is an easy and…
The importance of blogging for your business
Last week I explained how important it was to become involved in your local communities by being enlightened…
Creating a matched giving policy
My previous post explained the importance of being an enlightened entrepreneur and giving back to your community through…
Giving Back
Last time, I outlined the main provisions of the CAN-SPAM Act of 2003, and discussed how it affects…
How the CAN-SPAM Act Affects Online Marketing
Spam is defined as unsolicited mass email to persons with whom you do not have a business relationship or…
Spring Cleaning
In my last post, I talked about using contests as an alternative method for tracking your email newsletters.…
Using Contests as an Alternative Tracking Method
Last time I explained the pros and cons of using images in your email messages. Including high-quality images…
Using Images in Your Email Newsletters
In the past two weeks, I’ve given you the top twenty keys to online marketing, which can be…