Want to Rise Above the Clutter? Best Practices for Email Marketing
We’ve all been there … sifting through irrelevant spam, ads or coupons we don’t need in our inbox.…
Browsing Tag
email marketing campaign
20 posts
Email’s Not Dead
Your email messages need to show your readers that you know who they are and that you understand their pain points. Do they?
Getting Your Email Delivered
Getting your email delivered is very important to your or you wouldn't be sending it right? Find out what you can do to get your email delivered to its intended recipient every season of the year!
Creating Email Campaigns to Measure Your Website’s Performance
Being aware of how much traffic and conversions you receive through your website is extremely important. If you…
The Importance of Good Subject Lines
In the last post, I covered the cleaning and maintaining of your contact lists to help maximize the…
Message Scheduling
Hi everyone, this is Ryan Allis, CEO of iContact. A lot of great things have happened in the…
Thoughts on a case study
I recently read a case study on Marketing Sherpa about one of the most successful product releases in…
The Benefits of Email Marketing
I’ve been thinking a lot lately about why I first started using email for marketing. There are some…
Guidelines for Reducing Bounces
Last time I talked about how important it is to remove bounced addresses from your contact lists. This…
It’s Not Easy Letting the Big Fish Go.
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated…
Managing Email Bounces
Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher…
The Deliverability Challenge
Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge…
Personalizing your messages
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can…
Timing is Everything
So your customers log into their in-box. They don’t see your message; it’s lodged between two other emails…
HTML, plain-text or both? How to Improve Your Emails
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was…
Maximizing the power of your subject lines
Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the…
Five steps to a successful permission-based email campaign
Last time, I talked about spam and how to avoid falling into the bulk folder. The trick is…
Email marketing tips 1-5
Here are email marketing tips 1-5 for this week: #5 Be consistent with your sending frequency. Pick a…
The Top Ten Email Marketing Tips
Let’s begin with the most important information first. Here is a Top 10 Countdown on the important tips…
Email marketing #1 choice for pre-Holiday eCommerce rush
eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their…