Browsing Tag
personalization
42 posts
This Entrepreneur Shares Key Takeaways from Launching Her Direct-to-Consumer E-Commerce Brand
As a child, I watched my mother’s generation attempt direct-to-consumer business in a, shall we say, clunky fashion. They held Tupperware parties and loaded up the car with Avon deliveries. Before I knew what direct-to-consumer was, I wasn’t interested. However, technology has changed virtually every aspect of business in this day and age—and revolutionized the...
Want Happier Customers? A Remote Workforce Could Be the Answer
Working remotely became a way of life in 2020. It went from a privilege that some had to a necessity for large swathes of the workforce. Research shows that more than half of the American workforce moved to remote work over the past year. But what now? As the world inches toward a form of...
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
5 Ways to Deliver Value to Your Customers and Boost Sales
Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier when she was having trouble with a discount code: “This company is a true old fashion customer service company. They have been helpful and a delight to work with. We highly recommend them and their products.” Her...
Starting an E-Commerce Business? Keep These 6 Key Trends in Mind
If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021, U.S. e-commerce sales grew 39% year-over-year to $199 billion, as reported by Forbes. This growth is only accelerating, as global e-commerce sales are predicted to reach $4.2 trillion this year. Not only is the demand for online shopping...
WJR Business Beat with Jeff Sloan: Best Ways to Engage Your Customers and Drive More Sales (Episode 190)
On this morning's WJR Business Beat, Jeff shares results from a recent Digital Consumer Trends Index 2021 conducted by Cheetah Digital in conjunction with Econsultancy study on the incentives that work best to engage customers and drive more sales. Among the study's findings: Discounts are still the biggest incentive, as well as speed of service, supreme...
4 Ways to Etsy-fy Your Customer Experience
There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as quickly as possible. The shopper that is seeking the latter type of personalized online experience often ends up on a...
How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth)
Starting a business requires a delicate balance of hard work and high level decision-making. As the owner of your business, you determine the course of the company, the products you sell, and the strategies you adopt to promote your brand. However, the day-to-day work determines how you get there, and without hands-on leadership, your long-term...
10 Tips to Optimize Your Online Store for More Leads and Sales
We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking for more convenience and better options during the COVID-19 crisis. Even Statista predicts that the e-commerce industry is set to become a $4.2 trillion industry by the end of 2020. It's not enough to simply have an...
6 Essential Tools Your Startup Can’t Live Without
Believe it or not, the year and the decade are coming to a close. Now is the time time for business owners to start planning for an uncertain year ahead, not to mention the years to come. Every startup has its own challenges to face—up and down sales, late invoices, hiring difficulties and more. On...
How Personalized Emails Improve Your Customer Experience
More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your target customers can be tough, but the benefits are plentiful. On average, email marketing generates $38 for every dollar spent. That’s an ROI of 3800 percent when executed properly. In addition to conversions, email marketing can improve...
How Your Brick-and-Mortar Business Can Remain Competitive in an Online World
With so much competition from online behemoths like Amazon and Walmart, smaller businesses may wonder how they'll ever survive. The retail market space and its competition are no longer composed of just those stores within a local radius. Entrepreneurs are now competing with sellers nationwide that order in bulk and offer deep discounts. Add Amazon...
The Value of Integrating Marketing Automation with Email Marketing
Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email...
15 Proven Ways to Generate Sales
As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with special offers and deals will keep your customers wanting more. If your business is just about to open its doors...
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing campaigns provide for small businesses, newsletters are an essential part of keeping and creating engaged customers. A good marketing strategy...
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience. This...
How Personalization Can Help You Stay Ahead of the Curve
The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers. Far too often, leaders focus on technology as the driving force of business disruption, but the truth is that new...
5 Inventive Ways to Use Email Marketing to Boost Your ROI
If you’ve ever dipped your toes into the world of email marketing, you know that it’s often touted as having the best return on investment of any initiative you can take to boost leads and sales for your business. But if you’re not a marketing expert yourself (maybe you’re a small business owner trying to...
Email Marketing in the Age of the Critical Consumer
As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes, social media is certainly not the only online tool your customers are using. In fact, it might not even be...
Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality
The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2019 by Jane Mosbacher Morris. Many people feel increasingly compelled to establish and assert their own personal brand,...