This Entrepreneur Shares Key Takeaways from Launching Her Direct-to-Consumer E-Commerce Brand
As a child, I watched my mother’s generation attempt direct-to-consumer business in a, shall we say, clunky fashion.…
Browsing Tag
personalization
42 posts
Want Happier Customers? A Remote Workforce Could Be the Answer
Working remotely became a way of life in 2020. It went from a privilege that some had to…
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s…
5 Ways to Deliver Value to Your Customers and Boost Sales
Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier…
Starting an E-Commerce Business? Keep These 6 Key Trends in Mind
If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021,…
WJR Business Beat with Jeff Sloan: Best Ways to Engage Your Customers and Drive More Sales (Episode 190)
On this morning’s WJR Business Beat, Jeff shares results from a recent Digital Consumer Trends Index 2021 conducted…
4 Ways to Etsy-fy Your Customer Experience
There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique…
How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth)
Starting a business requires a delicate balance of hard work and high level decision-making. As the owner of…
10 Tips to Optimize Your Online Store for More Leads and Sales
We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking…
6 Essential Tools Your Startup Can’t Live Without
Believe it or not, the year and the decade are coming to a close. Now is the time…
How Personalized Emails Improve Your Customer Experience
More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your…
How Your Brick-and-Mortar Business Can Remain Competitive in an Online World
With so much competition from online behemoths like Amazon and Walmart, smaller businesses may wonder how they’ll ever…
The Value of Integrating Marketing Automation with Email Marketing
Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the…
15 Proven Ways to Generate Sales
As a new entrepreneur, you’re looking for cost-effective ways to not only generate more sales, but also boost…
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong…
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do…
How Personalization Can Help You Stay Ahead of the Curve
The following is excerpted from “Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve” by Suman Sarkar. Far…
5 Inventive Ways to Use Email Marketing to Boost Your ROI
If you’ve ever dipped your toes into the world of email marketing, you know that it’s often touted…
Email Marketing in the Age of the Critical Consumer
As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are…
Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality
The following is excerpted from “Buy the Change You Want to See” by Jane Mosbacher Morris with Wendy…